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Retailers pivot to adjust to the pandemic

The world has been upended with the coronavirus—and that includes retail. Here are some examples of how retailers are adapting their businesses to survive—and thrive—during the pandemic.

Online sales ignite in corners of the world late to the ecommerce revolution

In many countries, online shopping hadn’t been easy because of underdeveloped infrastructure and the reluctance, or inability, of consumers to use banks and electronic payment. That stalled growth in a lot of the world, but COVID-19’s disruption has forced rapid change.

Personalized videos bring high-touch customer service online

The Candle Lab taps its personable store employees to produce personalized shipping confirmation videos. The small business never thought shoppers would buy its products online, but the pandemic-driven online sales boom proved it wrong.
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The pandemic sends online wine sales soaring in 2020

The COVID-19 crisis prompted a huge surge in online wine orders. Retailers believe the habit of buying bottles and cases online will endure after the pandemic passes.

The Shopper Speaks: Online holiday shoppers shift and set new priorities for 2021

Living through the pandemic saw many shoppers shift their behavior to better accommodate changing circumstances. It is essential that retailers be aware of such shifts and monitor changes as the coming year may prove to be just as volatile, writes Lauren Freedman, senior consumer insights analyst at Digital Commerce 360.

Boohoo, Asos seek to rescue failed retail brands online

Boohoo plans to acquire Debenhams while Asos plans to acquire Topshop. Although the online retailers are seeking to revive stalwarts of the country’s shopping centers, their interest centers on ecommerce.
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