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In time for Mother's Day, the flower retailer is partnering with Walmart GoLocal to expand same-day delivery to four new markets.

In time for Mother’s Day, online flower retailer UrbanStems announced its expansion of same-day delivery — partnering with Walmart GoLocal, Walmart’s delivery service for retailers — for consumers in Atlanta, Chicago, Dallas and Miami.

UrbanStems, founded in 2014, launched with same-day delivery in Washington, D.C., and New York City. Last year, it added same-day delivery in Los Angeles.

UrbanStems promotes its Mother's Day collection April 25 on its homepage.

UrbanStems promotes its Mother’s Day collection April 25 on its homepage.

In 2023, UrbanStems recorded its highest-ever revenue day on the Thursday preceding Mother’s Day, content director Katie Hudson told Digital Commerce 360 at the time. That also marked UrbanStems’ highest-ever site traffic. She added that whereas UrbanStems typically sells five times more than a usual week in the week leading up to Valentine’s Day, it sells 10 times more than a usual week leading up to Mother’s Day, she said.

UrbanStems ranks No. 893 in the Top 1000. The database is Digital Commerce 360’s ranking of the largest online retailers in North America. Walmart is No. 2.


UrbanStems expands same-day delivery via Walmart GoLocal

This Mother’s Day, UrbanStems plans to deliver 13 million stems, the retailer projected. UrbanStems CEO Meenakshi Lala said in a statement that the company is confident Walmart GoLocal will deliver its bouquets swiftly and reliably.

“Mother’s Day is one of the most important days for our customers and for us,” Lala said in the statement. “We know our same-day delivery service sets us apart by offering unmatched speed and convenience.”

UrbanStems announced in early January that it had secured $5 million in Series C extension funding to expand its same-day delivery service to new cities in the U.S.


Hudson previously told Digital Commerce 360 that UrbanStems consumers “waited ’til the last second to order for Mother’s Day.”

“We know customers expect a reliable and timely delivery experience when placing an order, and those expectations are magnified for special occasions like Mother’s Day,” said Rina Hurst, vice president of Walmart GoLocal, in the statement.

Walmart CEO Doug McMillon gave the keynote speech on the first day of the Consumer Electronic Show (CES) in Las Vegas in January, and part of it focused on the retailer’s supply chain and fulfillment. Walmart previously had three separate supply chains to carry non-grocery items, perishable items, and ecommerce items. Now, it is combining them into one supply chain as consumers increasingly shop across all three categories. It will also expand drone delivery to 75% of Dallas-Fort Worth metro-area households by the end of the year, it said.

UrbanStems highlights availability for its same-day delivery in eight markets. It now works with Walmart GoLocal on same-day delivery.

UrbanStems highlights availability for its same-day delivery in eight markets. It now works with Walmart GoLocal on same-day delivery.


UrbanStems now offers same-day delivery for orders placed before noon local time in eight markets:

  • Atlanta
  • Chicago
  • Dallas
  • Jersey City
  • Los Angeles
  • Miami
  • New York City
  • Washington, D.C.

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