2021 How to Improve Conversion Rates Report

Analyzing the techniques online retailers are using to increase their conversion
$399.00
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2021 How to Improve Conversion Rates Report

Conversion is often considered the most significant measurement of online retail success. A 2021 Digital Commerce 360 survey found that although 75% of retailers experienced increased conversion rates in 2020, 60% are continuing to grapple with shifts in consumer behavior.

Packed with valuable insights, actionable tips and exclusive case studies, the 2021 How to Improve Conversion Rates Report helps retailers explore new strategies for immediate implementation and improvement in both conversion and customer satisfaction. For example, almost half of retailers (48%) say that social media is an important avenue in driving conversion—a tool many retailers may not have considered in their journey to finding conversion success.

Dive into the tried-and-true techniques online retailers are using to increase conversion through site search, product detail pages, international shopping, A/B testing, technologies, digital marketing and marketplaces.

View the table of contents for full details on what’s included in the report.

Release Date: April 2021

What’s included in the 2021 How to Improve Conversion Rates Report:

  • Detailed look at how retailers are increasing conversion through the following areas: site search, product detail pages, international shopping, A/B testing, technologies, digital marketing and marketplaces.
  • 10 tips on how to improve conversion rates
  • Consumer survey results on what it takes for an online shopper to make a purchase
  • Exclusive retailer survey results on what is and isn’t driving shoppers to convert
  • Top 1000 data on conversion rate growth and the categories that outperformed
$399.00
Number of licenses:
Number of licenses:

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.