2022 How to Improve Conversion Rates Report

Analyzing retailers’ strategies and investments to increase conversion rates
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2022 How to Improve Conversion Rates Report

According to a survey of over 1,100 U.S. shoppers, over 51% said that the quality and quantity of product reviews are one of the biggest factors in leading them to place an online order.

And to make things even more complicated for retailers, 50% of shoppers will abandon their carts if pages load too slowly.

Sky high conversion rates have never been more difficult to achieve—and consumers, especially the younger generation, know they have the upper hand.

Conversion rates hit their peak at the height of the pandemic. Since then, retailers worldwide are planning to increase their investments in several areas to bounce back, including ecommerce platforms, website design and digital marketing.

Our 2022 How to Improve Conversion Rates Report lays out the details of what is working—and isn’t working—for retailers as they aim to increase conversions. This report is the go-to source for insights and actionable data for merchants, vendors and investors.

View the table of contents for full details on what’s included in the report.

Published March 2022

 

WHAT’S INCLUDED

21+ Data-Packed Charts

Start visualizing the power of conversion rates and share critical data with your colleagues and clients.

 

Leveraging Online Reviews & Ratings

Most shoppers say the quality and quantity of product reviews are among the factors most likely to lead them to place an order on a retail website.

Hear from the experts:

“Ratings and reviews ‘are among the most common features that shoppers expect. You have no choice but to include them on your site.’”—Sucharita Kodali, retail analyst, Forrester Research

 

Website & Mobile Performance

50% of online shoppers will abandon their carts if pages load too slowly.

See why the race for site speed is at its peak and web experience is make or break for converting customers.

 

Top 10 Ideas for Customer Conversion

#8 Be Mobile-Minded

Apps can be appealing to online shoppers, with a quality mobile app cited by 19% as a reason for selecting a retailer.

 

Content is King

46% of U.S. consumers will not buy a product online or in stores if the retailer does not provide in-depth details online.

Learn from e-bike retailer Serial1.com’s experience with upping their content game and how powerful image selection can be.

 

WHY YOU SHOULD BUY IT

Conversion is often considered the most significant measurement of online retail success. But constant shifts in consumer behavior can make it difficult to keep up with.

The 2022 How to Improve Conversion Rates Report is the industry’s most detailed study of ecommerce conversion rates. It delivers a digestible analysis of how power tools, like web performance and mobile apps, hold the keys to higher conversion rates and the steps you can take to see immediate improvements.

 

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Omnichannel Report

A comprehensive review of the strategies employed by successful omnichannel retailers.

KEY DATA FROM THE REPORT

  • 170 Top 1000 retailers offered curbside pickup in 2021—a 580% increase year-over-year
  • 79% of retailers cite SEO as either “very important” or “somewhat important” to boosting conversion rates
  • 51% of customers say the quality and quantity of product reviews are among the factors most likely to lead them to place an order on a retail website
  • 87% of retailers said conversion rates during the 2021 holiday season were higher than in 2020’s holiday season
  • The median page load time for the world’s Top 100 online retailers is 4.095 seconds
$399.00
Number of licenses:
Number of licenses:

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.