Shopify formally unveiled how consumers can purchase from Shopify merchants’ product catalogs within OpenAI’s ChatGPT.

The announcement brings clarity to changes that Shopify alluded to earlier in March.

Harley Finkelstein, Shopify’s president, posted a video to LinkedIn showing how the ChatGPT integration will work. And as of March 24 — when he posted to LinkedIn — the Shopify-ChatGPT integration is live, according to his written post accompanying the video.

“The merchants who move on this now are going to have a real edge,” he claimed in the written post. “Not just because the volume is coming, but because shopping habits are being formed right now. The brands that show up first in AI conversations are the ones buyers are going to remember.”

Shopify president Harley Finkelstein posted a video to LinkedIn on March 24 announcing an integration with OpenAI’s ChatGPT. The video shows a ChatGPT in-app browser sliding up over a product, enabling a purchase. | Image credit: LinkedIn screenshot, March 24, 2026

The demonstration follows Shopify indicating in mid-March that it planned to change its previous approach toward agentic commerce within the ChatGPT platform.

“In the new experience, buyers will discover Shopify merchants’ products in ChatGPT (surfaced via Shopify’s Global Catalog) and complete their purchase on the merchant’s own online store — in an in app browser in the ChatGPT mobile app, or in a separate browser tab on web,” a Shopify representative had told Digital Commerce 360 via email at the time.

Now, Finkelstein has shown what that will look like.

Shopify launches ChatGPT commerce integration

“A shopper asks ChatGPT for a product recommendation,” he explained in the video. “Then, ChatGPT surfaces the most relevant products through Shopify Catalog. And when a shopper decides to buy, the purchase happens on the merchant’s own storefront through an in-app browser.”

An in-app browser slides up over the chat, as a demo in Finkelstein’s video shows. From there, the browser shows a merchant’s mobile shopping experience. Although the products are browsable in the ChatGPT chat log, which functions as a search and discovery platform, consumers complete the purchase itself through the in-app browser. In other words, Shopify has elected to maintain its shopping experiences and checkout flows rather than delegate or defer them to OpenAI.

Finkelstein noted that this in-app ChatGPT purchasing process allows Shopify merchants to maintain offers, including:

• Subscriptions
• Bundles
• Pricing
• Payments
• Shop Pay

“So for merchants, it is effortless,” Finkelstein said in the video. “No additional complexity. Your products become shoppable by default, and your relationship with your customers is yours.”

He noted that Shopify’s “Agentic Plan” for merchants enables this ChatGPT shopping experience. When merchants opt for the Agentic Plan, their products enter the Shopify Catalog, which feeds into generative AI platforms such as ChatGPT.

Currently, 118 of the Top 2000 online retailers in North America use Shopify as their ecommerce platform, according to Digital Commerce 360 data. In 2025, the combined web sales of all Top 2000 retailers that used Shopify’s ecommerce platform reached $10.458 billion. The Top 2000 Database ranks North America’s largest online retailers based on their annual ecommerce sales and more.

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