Consumers moved much of their retail spending to the web during the pandemic, but how much of that shift is permanent? That’s one of the many major questions facing retailers and consumer brand manufacturers as 2022 ends.
Now, new forecasts from Digital Commerce 360’s research team show that 2023 will turn out to be a year unlike any other in ecommerce history.
We’ve published those forecasts — as well as insightful analysis and dozens of charts and data — in the 2022 Ecommerce Market Report. It’s essential reading for anyone looking to prosper in an environment of inflation, threats of recession, and post-pandemic shopping patterns.
Here are just a handful of the facts, figures and forecasts within the 89-page report.
The pandemic boom in the ecommerce market faded fast
For the first four full quarters of the pandemic — from Q2 2020 through Q1 2021 — online retail sales grew around 50% year over year during each three-month period. Those growth rates slowed dramatically as the pandemic eased.
Amazon didn’t win share during the pandemic
Amazon has not gained market share in the United States over its Top 2000 rivals during the COVID-19 crisis. Digital Commerce 360 forecasts that Amazon’s share of U.S. Top 2000 sales will be 31.1% this year, versus 31.6% in the pre-pandemic year of 2019.
Shoppers, worried about inflation, want holiday deals
Competitive prices are critical to online shoppers, especially during the holiday season. 52% said competitive prices would be vital when deciding where to shop for the holiday season, according to a September survey of 1,088 online shoppers by Digital Commerce 360 and Bizrate Insights.
Digital Commerce 360’s U.S. Ecommerce Market Report is the benchmark of benchmarks, packed with must-know data insights upon which retailers, vendors and investors will base their business decisions in 2023.
Included in the 2022 Ecommerce Market Report report:
- Forecasts for 2022 holiday sales
- Data and analysis on the fastest-growing categories
- In-depth looks at marketplaces, public retailers and the IPO market
- Changes in online penetration and offline performance across retail
- Projections on who will be the Top 250 Online Retailers in 2023
- Deep dives into apparel, marketplaces and more
The 2022 U.S. Ecommerce Market Report is available as a downloadable PDF for $499. It is also included in our Gold and Platinum memberships, which provide full access to all of Digital Commerce 360’s published reports and certain online retailer databases. Learn more here.