Dick’s Sporting Goods introduced a new paid membership tier to its ScoreCard loyalty program, ScoreCard+.
The paid rewards program gives members free shipping on all orders, 20% off in-store services and other benefits for $99 per year, the sports supply retailer said. Dick’s Sporting Goods also announced updates to its free loyalty program.
“Our enhanced ScoreCard and new ScoreCard+ programs recognize the deep relationships we have with our athletes and rewards them not just for purchases, but for all the ways in which they interact with us today,” said Emily Silver, chief marketing, ecommerce and athlete experience officer at Dick’s Sporting Goods, in a written statement. “We look forward to continuing to build and enhance the program with additional meaningful benefits over time.”
Dick’s Sporting Goods ranks No. 33 in the Top 2000 Database. The market research tool ranks North America’s largest online retailers by annual ecommerce sales.
Dick’s Sporting Goods’ loyalty program
The retailer’s preexisting ScoreCard loyalty program has 30 million members who account for more than 75% of sales, as of the end of Q1, it said. The retailer called it “a powerful driver of brand engagement, purchase frequency, and long-term customer value” in a press release.
Beginning July 1, all ScoreCard members can redeem rewards faster, with a minimum of $5 for 150 points, from the previous minimum of $10 for 300 points. Members can also now earn points and redeem rewards on services and experiences, including bike repairs, climbing walls and golf simulators.
Those changes are in addition to existing benefits for members, like free shipping on orders of $49 or more and earning one reward point for each dollar spent.
ScoreCard+ members have access to all the perks of the free tier, plus:
- Unlimited free standard shipping on all purchases.
- $100 in annual rewards in $25 increments each quarter.
- One free service or experience each year valued at up to $100.
- 20% discount on in-store services and experiences.
ScoreCard+ members can access up to $350 worth of rewards with their $99 annual membership, the retailer said.
Dick’s relaunches credit card alongside loyalty changes
The latest loyalty change comes about two months after the sporting goods retailer relaunched its credit card rewards program. The relaunch was a rebranding of the previous credit card program, The ScoreRewards Credit Card.
The program includes two card types:
- The Dick’s Credit Card is a private-label card that can be used at the retailer’s stores, including Dick’s Sporting Goods and Golf Galaxy.
- The Dick’s Mastercard can be used anywhere Mastercard is accepted.
Both cards are part of the loyalty program, and cardholders earn 10% back in rewards.
Dick’s recent financial results
In the most recent fiscal quarter ending May 2, Dick’s Sporting Goods reported a 6.0% increase in comparable sales for the Dick’s Sporting Goods brand. After acquiring Foot Locker in September 2025, consolidated net sales across the entire business rose 62.7% to $5.16 billion, including the addition of $1.79 billion from Foot Locker.
Alongside Dick’s Sporting Goods, the athletic retailer also owns Golf Galaxy, Public Lands, Going Going Gone!, House of Sport, GameChanger, Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos.
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