Apparel brand Lululemon announced its launch of an ecommerce website in Mexico, as of April 20.

The retailer’s new ecommerce site “scales its integrated retail and digital presence and omnichannel capabilities in the market,” according to the announcement. The company also said the site complements Lululemon’s plans to increase its physical-store footprint in Mexico during its fiscal 2026.

In March, Lululemon reported 9% year-over-year growth in its digital sales for its fiscal Q4 2025. Digital sales totaled $1.9 billion, comprising more than half of Lululemon’s total quarterly revenue. Total net revenue increased to $3.6 billion, up 1%. North America revenue was mixed: U.S. revenue declined 1%, while Canada increased 3%.

Lululemon is 24th in the Top 2000 Database. The database tracks and ranks North America’s largest online retailers by their annual ecommerce sales.

Lululemon expands ecommerce to Mexico with new website

The new Lululemon ecommerce website, lululemon.mx, directly serves consumers in Mexico.

“Across our North America business, we are continuing to strategically invest in the growth and evolution of our omnichannel guest experience through a combination of new and elevated stores and enhanced digital capabilities,” said Carla Anderson, senior vice president and general manager for North America at Lululemon, in a statement.

She said the launch of lululemon.mx, alongside Lululemon’s planned store expansion in Mexico, highlights “an exciting next chapter in our North America growth journey.”  Additionally, she said Lululemon is driving momentum in Mexico. That signals an opportunity to “build connected, engaging and consistent experiences” for consumers in Mexico, according to Anderson.

Canada-based Lululemon said it plans to open about 15 stores across North America in its fiscal 2026. Of that total, Lululemon plans to open eight physical stores in Mexico.

It said these locations “represent the continued runway for growth the company sees in the market and support the brand’s disciplined approach to regional expansion. By the end of Lululemon’s fiscal year, the company expects to operate more than 30 stores in Mexico.”

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