Tying its stores to online is a key strategy for sportswear retail chain LuLuLemon. “Digital continues to boost the success of all of our channels. In Q3, we launched store inventory lookup on our mobile app and websites, allowing our guest to see what inventory is in our stores, as well as the ability to ship from stores,” CEO Laurent Potdevin said in December 2016. More than 80 Lululemon stores participate in its ship-from-store program. The retailer “saw continued success in expanding our ship-from-store program.” “Specifically, we were able to leverage the clearance section of our website to move slower-selling styles in over 80 of our stores at a superior margin than we would have otherwise.”