The Michaels Companies announced ecommerce veteran David Boone as the retail chain’s new CEO as it prepares to end a transition process that began in November.

Boone currently serves as interim CEO at Essendant, a business and industrial supplies distributor. He also recently spoke at Digital Commerce 360’s EnvisionB2B event in 2024. Boone will bring learnings from six years as CEO at Staples Canada and a decade of leadership at TD Bank USA to Michaels.

The Michaels Companies is No. 100 in the Top 2000 Database. That database includes Digital Commerce 360’s ranking of North America’s largest online retailers. Digital Commerce 360 projects The Michaels Companies’ total web sales in 2025 will reach $1.06 billion.

The Michaels Companies web sales by year

Who is David Boone, the new CEO at Michaels?

David Boone, incoming CEO at Michaels, speaking at Digital Commerce 360’s EnvisionB2B event in 2024 | Image credit: Digital Commerce 360

Boone is expected to take over as CEO at Michaels on Feb. 28. He will replace Ashley Buchanan, who became CEO at Kohl’s in January after Michaels announced his departure on Nov. 24.

“I am honored to join Michaels, an iconic retailer and the leading creative destination for millions of customers across North America,” Boone said. “I am excited about the tremendous opportunity to continue to build on the momentum to drive long-term growth and deliver a best-in-class customer experience.”

Boone focused on digital transformation during his time at Staples Canada. There, he addressed the company’s retail experience, expanded its merchandise range and scaled its services and B2B businesses. He did so by prioritizing acquisitions and strategic partnerships, Michaels noted in its press release.

In addition, Boone worked for 16 years at Canadian retailer Loblaw Companies, leading Loblaw’s National Wholesale Club division. Loblaw ranks No. 32 in the Top 2000.

Online retail strategy at Michaels

“As we enter an exciting period of opportunity for Michaels, we are pleased to welcome David to the Company,” said Andrew Jhawar, chairman of the board of directors at Michaels. “David is a proven business leader with the strategic vision, customer focus and vast retail experience to continue to drive Michaels forward.”

Michaels made noteworthy pushes into online sales in 2024. Among those efforts, the retailer upgraded its online marketplace and Etsy competitor MakerPlace. The company also expanded its delivery options, which grew to include Uber Easts, DoorDash and Instacart as partners.

The Michaels Companies currently lists its North American scope as encompassing 1,300 stores across 49 states and Canada. It also sells online through Michaels.com and Michaels.ca and operates the custom framing service Artistree, as well as MakerPlace.

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