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The partnership makes Lowe's the first home improvement retailer to sell products via DoorDash. Lowe's and DoorDash have each also partnered with other companies recently to expand their offerings.

Lowe’s Cos. Inc. and DoorDash announced a partnership in which the delivery service will offer on-demand delivery from more than 1,700 of the home improvement retailer’s stores nationwide.

This marks DoorDash’s first time offering delivery for the home improvement retail category.

Lowe’s is No. 11 in the Top 1000, Digital Commerce 360’s database ranking North America’s largest online retailers. It is also the second-largest retailer in the Top 1000’s Hardware & Home Improvement category, behind The Home Depot Inc.

Lowe’s DoorDash partnership

“Just in time for spring, consumers can shop for everything from gardening tools to spring cleaning essentials,” said Fuad Hannon, vice president of new verticals at DoorDash, in a statement. “Lowe’s is also the go-to store for DIY customers. Our partnership enables consumers with quick access to must-have tools and last-minute materials to complete projects of all sizes. With Lowe’s on the marketplace, we add to the great selection of everyday essentials that consumers rely on for on-demand delivery on DoorDash.”

Users can now purchase Lowe’s products for same-day delivery directly from DoorDash’s app.

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“All participating Lowe’s stores will also be available on DashPass, DoorDash’s membership program that offers members a $0 delivery fee and reduced service fee on eligible orders from thousands of restaurants, grocery, and convenience stores nationwide,” DoorDash said in the statement.

Neelima Sharma, senior vice president, digital commerce and technology at Lowe’s, said in the statement that expanding same-day delivery options helps the retailer continue its “omnichannel journey” by helping it “meet our customers where they are.”

“Our collaboration with DoorDash unlocks an opportunity for us to reach new DIY customers who are shopping directly on the DoorDash app, helping them get everything they need for spring,” Sharma said.

Recent Lowe’s and DoorDash partnerships

Both Lowe’s and DoorDash have recently expanded their partnerships with other companies.

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DoorDash announced in March that it would expand its relationship with Sephora. In doing so, it added new partnerships with MAC Cosmetics and Sally Beauty. Through those relationships, DoorDash said, it will offer customers on-demand delivery of beauty, hair, makeup and nail products in under an hour.

At the Shoptalk convention in Las Vegas in March, DoorDash vice president of analytics and data science Jessica Lachs emphasized the value of data on a business’ impact.

“Data is at the core of everything we do at DoorDash and is why I love my job so much,” Lachs said during a Shoptalk panel. “We measure everything we possibly can, and I think that that is one way you can make a really great case for investing in the data, which is to show that when you do, you see real business impact that you can quantify and that can help you make some of these trade-offs.”

At DoorDash, that may involve A/B tests, switchback tests or what Lachs calls “quasi-experimental methods to be able to size the impact of product features.” Entering into the home improvement space gives Lachs and DoorDash new data sets to work with.

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Also at Shoptalk, Lowe’s and Google announced that Lowe’s will be a beta partner for Google’s new retail media network. The closed beta leverages Google’s Search Ads 360 product — which Google also refers to as SA360 — for offsite retail media campaigns, extending advertisers’ reach to third-party channels that fall outside of a retail media network’s owner.

In February, Lowe’s announced the Lowe’s Style Studio, an app that allows consumers to use Apple’s Vision Pro to visualize kitchen designs.

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