2019 Online Apparel Report
The 2019 Online Apparel Report—From Internet Retailer (a Digital Commerce 360 brand)
Apparel is the largest and one of the most competitive retail categories in ecommerce, with more than 250 apparel retailers and 20 subcategories in the Internet Retailer 2019 Top 1000.
Ecommerce now represents more than a third of all apparel sales—at 34.4% penetration in 2018, up from 30.6% in 2017, according to the all-new 2019 Online Apparel Report. Overall, including apparel-focused retailers and mass merchants that sell clothing, U.S. online apparel sales grew 18.5% in 2018 over 2017, far faster than total apparel retail sales growth at 5.3%.
The 75-page 2019 Online Apparel Report dives into the current state of online apparel merchants, including opening stores, closing stores, investment funding rounds, the current trend of rental apparel, why there is a surge in undergarment retailers, and what retailers are doing to combat the heavy volume of returns that plague online apparel sellers.
View the table of contents for full details on what’s included in the report.