2018 Online Apparel Report
Who’s winning and losing among the 266 leading online retailers of apparel and accessories, the rise of Amazon, and how stores and brands are responding to the digital challenge
E-commerce accounted for 27.4% of retail purchases of clothing and accessories in 2017, up from 23.5% in 2016. As more apparel and department stores close or downsize, more and more sales move online. The digital disruption of apparel retailing is just beginning.
That’s why it’s vital to have the data that shows how consumer behavior is changing and how retailers and brands are responding. That’s what you’ll find in The 2018 Online Apparel Retail Report from Internet Retailer. This 60-page report provides detailed data on the 266 leading online retailers of apparel and accessories, broken down by 17 merchandise categories. It includes data and insights on Amazon’s growing weight in apparel retailing, the rise of digitally native clothing and accessories brands, and the shifting strategies of apparel manufacturers and store-based retailers in response to the online challenge.
Throughout, the report ties the data about apparel e-commerce to the strategies that market leaders are pursuing and analyzes their impact. See the table of contents to get a better understanding of what is included in the report.