2018 Online Apparel Report

Internet Retailer's Rankings of the Top 266 Web Apparel Retailers
  • See table of contents
  • Rankings and web sales growth figures of the 266 largest online apparel retailers in North America
  • 60-page PDF [Internet Retailer Report, published July 2018]
  • Analysis of Amazon’s market share, and strategies for keeping pace
  • Breakdown of benchmark performance stats by subcategory
  • Demographics of the online apparel shopper
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2018 Online Apparel Report

Who’s winning and losing among the 266 leading online retailers of apparel and accessories, the rise of Amazon, and how stores and brands are responding to the digital challenge

E-commerce accounted for 27.4% of retail purchases of clothing and accessories in 2017, up from 23.5% in 2016. As more apparel and department stores close or downsize, more and more sales move online. The digital disruption of apparel retailing is just beginning.

That’s why it’s vital to have the data that shows how consumer behavior is changing and how retailers and brands are responding. That’s what you’ll find in The 2018 Online Apparel Retail Report from Internet Retailer. This 60-page report provides detailed data on the 266 leading online retailers of apparel and accessories, broken down by 17 merchandise categories. It includes data and insights on Amazon’s growing weight in apparel retailing, the rise of digitally native clothing and accessories brands, and the shifting strategies of apparel manufacturers and store-based retailers in response to the online challenge.

Throughout, the report ties the data about apparel e-commerce to the strategies that market leaders are pursuing and analyzes their impact. See the table of contents to get a better understanding of what is included in the report.

What's Included in the 2018 Online Apparel Report

  • Data on the fastest-growing and largest players among 266 dedicated apparel retailers in the Internet Retailer Top 1000
  • The results of an exclusive survey of 3,012 consumers about their online apparel buying habits
  • How digitally native brands are changing everything
  • Current information about online apparel strategies of Amazon and Walmart
  • In-depth analysis of the plus-size, children’s and sportswear subcategories
  • More than 20 charts and tables revealing robust stats and facts about the online apparel business
  • How some of the best e-commerce apparel retailers are marketing themselves
E-commerce accounted for

27.4%

Of apparel retail purchases in 2017

Online apparel sales grew

16.8%

In 2017, while overall apparel sales grew less than 1%

According to an exclusive survey

55.8%

Of consumers buy at least some of their apparel online

What you get

Online Apparel Report

Analyzing the 266 leaders in online apparel retailing

  • Online Apparel Report
  • Rankings & analysis of the top 266 apparel e-retailers in North America
  • Details on Amazon’s growth in apparel, including analysis of its private-label strategy
  • $299 Report [PDF]

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  • Details on Amazon’s growth in apparel, including analysis of its private-label strategy
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Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, e-commerce rankings, and databases. Learn more about our 360 Premium Memberships.