2017 Online Apparel Report

Internet Retailer's Rankings of the Top 264 Web Apparel Retailers
  • Rankings and web sales growth figures of the 264 largest online apparel retailers in North America
  • 74-page PDF [Internet Retailer Report, published July 2017]
  • Analysis of Amazon’s market share, and strategies for keeping pace
  • Breakdown of benchmark performance stats by subcategory
  • Demographics of the online apparel shopper
Edition
Number of licenses:

Become a 360 Member and unlock the data behind these reports. Unlock all the U.S. based reports published by DC360 with the U.S. Pro Membership or unlock all domestic and international reports (30+ reports per year) and gain access to the Top 1000 U.S. company profiles, whenever you want, wherever you are. Learn more about our 360 Memberships.

What you get

Online Apparel Report

Analyzing the 264 leaders in online apparel retailing

  • Online Apparel Report(s)

    2017 Edition

  • Report Contents

    View Table of Contents

  • Rankings & analysis of the top 264 apparel e-retailers in North America
  • Details on Amazon’s growth in apparel, including analysis of its private-label strategy
  • Breakdown of 17 categories with benchmarks on conversion, ticket and traffic
  • No. of Reports Included in Membership

    1

  • Database Access

    Not Included

  • $299 Report [PDF]

    Buy Now

U.S. Pro Reports Membership

Receive all the U.S. based reports published every year by DC360 (Internet Retailer and B2B) research team and save over 40%.

  • Online Apparel Report(s)

    2016 & 2017 Edition

  • Rankings & analysis of the top 264 apparel e-retailers in North America
  • Details on Amazon’s growth in apparel, including analysis of its private-label strategy
  • Breakdown of 17 categories with benchmarks on conversion, ticket and traffic
  • No. of Reports Included in Membership

    20+ U.S. Based Reports Per Year

  • All Charts & Data
  • Database Access

    Not Included

  • Membership Value/Savings

    Over $6,500

  • $2995/year

    See Plan Details

Platinum Membership

Unlock the data. Get all reports, charts and Top 1000 U.S. company profiles published by DC 360 research team each year.

  • Online Apparel Report(s)

    2016 & 2017 Edition

  • Rankings & analysis of the top 264 apparel e-retailers in North America
  • Details on Amazon’s growth in apparel, including analysis of its private-label strategy
  • Breakdown of 17 categories with benchmarks on conversion, ticket and traffic
  • No. of Reports Included in Membership

    All Reports (30+ Per Year)

  • Top 1000 U.S. Company Profiles
  • All Charts & Data
  • Database Access

    Not Included

  • Membership Value/Savings

    Over $9,000

  • $4995/year

    See Plan Details

E-commerce accounted for

23.5%

Of online apparel retail purchases in 2016

Online apparel sales grew

18.7%

In 2016, while store sales grew 1.0%

The 264 apparel retailers in the Top 1000 grew

14.1%

On the web in 2016

2017 Online Apparel Report

Who’s winning and losing among the 264 leading online retailers of apparel and accessories, the rise of Amazon, and how stores and brands are responding to the digital challenge

E-commerce accounted for 23.5% of online retail purchases of clothing and accessories in 2016, up from 20.7% in 2015. And 83.2% of the growth in these categories was in online sales. As more apparel and department stores close or downsize, more and more sales move online. The digital disruption of apparel retailing is just beginning.

That’s why it’s vital to have the data that shows how consumer behavior is changing and how retailers and brands are responding. That’s what you’ll find in The 2017 Online Apparel Retail Report from Internet Retailer. This 74-page report provides detailed data on the 264 leading online retailers of apparel and accessories, broken down by 17 merchandise categories. It includes data and insights on Amazon’s growing weight in apparel retailing, the rise of digitally native clothing and accessories brands, and the shifting strategies of apparel manufacturers and store-based retailers in response to the online challenge.

The 42 tables and charts highlight the fastest- and slowest-growing retailers, the demographics of online apparel shoppers, the most prevalent features on apparel sites, the omnichannel services offered by retail chains, and more. Throughout, the report ties the data about apparel e-commerce to the strategies that market leaders are pursuing and analyzes their impact. See the table of contents to get a better understanding of what is included in the report.

Benefits of Upgrading to a 360 Memberships

360 Web Memberships: Our in-depth analysis and total immersion in digital commerce make us the foremost experts in the field. Now, DC360 makes it easy for you to discover the key insights that help you make important decisions.  U.S. Pro Reports or Platinum Memberships, deliver over 20 digital commerce analysis reports and over 200 charts and tables per year. Plans start as low as $2995 per year.

See Memberships Plans

Database Memberships: Our proprietary data establishes the benchmark for digital commerce. We’ve tracked thousands of retailers across thousands of metrics for over 10 years to assemble databases that set the standard for the industry. Our new database memberships let you access the level of information you need.

See All Databases

What's Included in the 2017 Online Apparel Report

  • Details on Amazon’s growth in apparel, including an analysis of how it’s pricing and positioning its new private-label brands
  • A breakdown of 17 categories within apparel and accessories, highlighting the leaders and such benchmarks for each category as conversion rate, average order value and website traffic
  • The growth rates and Top 1000 rank of the fastest- and slowest-growing online apparel merchants
  • Demographic data, such as the apparel e-retailers with the youngest and oldest shoppers, most men and women, most and least affluent customers
  • A breakdown of how many apparel retailers offer such features on their websites as wish lists, color changes, top sellers, gift centers and more
  • Data on how many apparel retailers offer mobile sites and apps, and how that’s changed in the past year
  • A comparison of the market share shift in apparel retailing among web-only retailers, consumer brand manufacturers, retail chains and catalog and call center merchants, and a look at the strategies of each these four groups of e-retailers.
Edition
Number of licenses:

Become a 360 Member and unlock the data behind these reports. Unlock all the U.S. based reports published by DC360 with the U.S. Pro Membership or unlock all domestic and international reports (30+ reports per year) and gain access to the Top 1000 U.S. company profiles, whenever you want, wherever you are. Learn more about our 360 Memberships.