Target is holding its Target Circle Week sale April 7 through April 13.
The sale on hundreds of thousands of items is open to members of Target Circle, the retailer’s free rewards program. The exclusive deals are automatically applied at checkout, Target said. There are new deals each day of the sale, with discounts on categories like apparel and grocery, and offers for gift cards based on meeting spending thresholds.
Members can also get 15% off of any one item on Target.com. Discounts will be as high as 40%, the retailer said.
Target is No. 5 in the Top 1000. The database is Digital Commerce 360’s ranking of North America’s online retailers by web sales. Digital Commerce 360 categorizes Target as a mass merchant.
When is Target Circle Week?
Circle Week is Target’s sale for members. The retailer has held the weeklong members-only sale before. In the past, Target Circle Week coincided with Amazon’s sales event, when many other retailers also held sales.
In October 2023, Target held its sale to coincide with Amazon’s Big Deal Days, kicking off the holiday shopping season. It also held a comparable sale in July, coinciding with Amazon Prime Day.
Target said the April sales event will offer “two times more savings” than the October sale.
What is Target Circle?
Target relaunched its loyalty program in April with a new, paid tier: Target Circle 360.
The paid level is available at a discounted rate of $49 per year from April 7 through May 18, when the price will increase to $99. Membership offers unlimited same-day delivery for orders of $35 or more. Delivery can take as little as an hour, Target said. Circle 360 membership also includes same-day delivery from other retailers through Target’s Shipt fulfillment service. Shipt has relationships with dozens of retailers, like Big Lots (No. 237 in the Top 1000), Carter’s (No. 81), and Kroger (No. 6).
Members will also receive free two-day shipping on Target.com orders.
The Target Red Card will be rebranded as the Target Circle Card, with 5% off purchases. Target Circle will continue on as the free tier of the membership program, while Target Circle 360 requires an annual membership fee.
Circle members can link accounts with other services to get exclusive perks, Target said. Target customers can earn Ulta reward points through Ulta Beauty purchases at Target. Members can also access free trials of Apple TV, Apple Fitness+ and other Apple services.
“We’ve spent a lot of time talking with guests about what they love about Target Circle, and we can’t wait for members to experience even more ease, savings and personal touches every time they shop,” said Cara Sylvester, executive vice president and chief guest experience officer.
The retailer first launched Target Circle in 2019. Since then, it “has helped over 100 million Target Circle members save millions of dollars every year,” Target said in a statement.
How much does Target make in online sales?
In its fiscal fourth quarter ended Feb. 3, 2024, revenue grew 1.7% to $31.92 billion, from $31.39 billion in the year-ago period. That was driven by a 1.6% growth in sales and a 9.8% increase in other revenue, Target said.
Total comparable sales declined 4.4% over the same period. Comparable store sales declined 5.4%, while online sales fared relatively better, down 0.7%. Online sales were boosted by strong same-day services including in-store pickup, Drive Up, and Shipt, Target said. They made up more than 10% of total sales and grew 13.6% in the quarter. Drive Up sales led the growth, it said. Online sales made up 21.3% of total sales, a slight increase from 20.8% in Q4 2022.
Although online sales declined year over year, they improved over the third quarter, Target said. In Q3, online comparable sales had declined 6% year over year.
Meanwhile, full fiscal 2023 revenue declined 1.6% from 2022 levels to $107.41 billion. Total comparable sales declined 3.7% in the period, and digital comparable sales decreased 4.8%. Online sales accounted for 18.3% of total sales for the year, down from 18.6% in 2022.
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