Tractor Supply Company announced its acquisition of VIP Petcare, the largest mobile veterinary care provider in the U.S., on May 28.
The move brings an existing partner into the company, thanks to the community clinics in 1,700 Tractor Supply retail locations that VIP Petcare already operates.
The companies did not disclose financial terms of the deal. Tractor Supply purchased VIP Petcare from PetIQ, a portfolio company of private equity group the Bansk Group.
Why Tractor Supply acquired VIP Petcare
The acquisition is intended to grow Tractor Supply’s role as a pet care provider in rural and exurban markets across the U.S. in combination with the retailer’s other veterinary offerings.
Tractor Supply is No. 83 in the Top 2000 Database rankings. The database tracks North America’s largest online retailers, measuring their annual ecommerce sales and more.
The veterinary services business runs clinics for animals in 2,700 retail locations, it said. VIP Petcare hosts more than 60,000 clinics each year, serving over 1 million pets via contracted veterinarians. Clinics focus on preventative care, including vaccines, heartworm prevention, and microchipping.
VIP Petcare’s reach
In addition to Tractor Supply, VIP Petcare clinics take place in Pet Supplies Plus, Fleet Farm, Chow Hound Pet Supplies and others.
“Tractor Supply has been our largest and most strategic retail partner for more than a decade, and the cultural and operational fit is exceptional,” said Ari Macerollo, vice president and head of veterinary services at VIP Petcare.
“Joining Tractor Supply gives our veterinarians, field teams and pet parents an even stronger platform to continue delivering high-quality, affordable veterinary care to communities across the country through Tractor Supply locations and our broader network of retail partners,” Macerollo continued.
Tractor Supply’s investment in animal care
Tractor Supply positioned its acquisition as part of a broader strategy of investing in veterinary services.
“We believe this transaction strengthens our long-term competitive positioning while leveraging existing infrastructure and customer relationships in a capital-efficient manner,” said Hal Lawton, president and CEO of Tractor Supply.
About 75% of Tractor Supply customers own a dog, and over 50% own a cat, Lawton told investors in an April 2026 earnings call. In the same call, executive vice president and chief merchandising officer Seth Estep noted that mobile clinic sales were up nearly 25% over a two-year period.
“These services help us drive frequency, attract new customers and strengthen long-term relationships, reinforcing our competitive position in the pet category,” Estep said.
The clinics build on existing investment in the pet business. In December 2024, Tractor Supply completed its acquisition of Allivet, an online pet and animal pharmacy.
Tractor Supply’s Q1 results
In its fiscal Q1 ended March 28, Tractor Supply reported a 3.6% increase in net sales to $3.59 billion. That was despite depressed sales in pet care, specifically pet food.
However, results were bolstered by strong online sales. Digital sales grew more than 20%, largely driven by expansions in last-mile delivery capability.
“Our digital business also continues to perform at a very high level with strong double-digit growth in the quarter,” Lawton said. “And we saw meaningful increases in traffic along with improved conversion, reflecting the strength of our omnichannel experience.”
Do you rank in our databases?
Submit your data and we’ll see where you fit in our next ranking update.
Sign up
Stay on top of the latest developments in the online retail industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow us on LinkedIn, TikTok, X (formerly Twitter), Facebook and YouTube. Be the first to know when Digital Commerce 360 publishes news content.
Favorite