Best Buy Co. Inc. posted stronger-than-expected Q2 results and rolled out major initiatives with its online marketplace and artificial intelligence (AI) that executives said will be central to its fiscal 2026 strategy.
For its fiscal Q2 2026 ending Aug. 3, 2025, Best Buy revenue rose 1.6% from a year earlier to $9.4 billion. Comparable sales also grew 1.6%, the retailer’s strongest performance in three years. Net income was $274 million, down 6% from $292 million a year ago.
Year to date, revenue increased 1.4% to $19.1 billion. Net income for the first half was $601 million, a decline of 5% from $635 million a year earlier.
Best Buy reaffirmed its full-year outlook, projecting revenue between $41.1 billion and $41.9 billion.
“Our marketplace provides an additional avenue to increase [sellers’] reach and build their brands leveraging our qualified traffic,” Barry said. “Marketplace and AI are at the heart of our fiscal ’26 strategy.”
Best Buy online sales in Q2
In the U.S., Best Buy online sales reached $2.86 billion. That’s a 5.1% year-over-year increase on a comparable basis, the retailer said.
Additionally, Best Buy online revenue represented 32.8% of total revenue. That’s up from 31.5% the year before. It’s also up from 31.7% in its fiscal Q1 2026.
That quarter, Best Buy online sales had grown 2.1% as same-store sales fell 0.7% and overall revenue decreased 0.9%.
Best Buy is No. 8 in the Top 2000. The Top 2000 database is Digital Commerce 360’s ranking of the largest North American online retailers. Best Buy falls under the Consumer Electronics category. Digital Commerce 360 projects Best Buy ecommerce sales in 2025 to decline 4.4% to $12.04 billion.
Best Buy third-party online marketplace
The company recently confirmed the launch of its third-party online marketplace, which CEO Corie Barry said expands Best Buy’s online assortment sixfold.
“We now have 6x more products available online for customers than we did before,” she told analysts. “We have more tech options than ever, both from big names like Samsung, Dell, HP and Intel and new vendors that help us level up our assortment across categories.”
Barry added that customers will be able to return most marketplace purchases in-store, and associates will use an app that “makes it easy for them to help customers find products across our wide assortment, in-store and online, including third-party sellers.”
How Best Buy is incorporating AI into its website
Best Buy is also preparing to roll out an AI-powered search feature on its website ahead of the holiday season. Barry said the tool “uses helpful comps and a ‘see more like this’ option that guides customers to be more specific, improving their chances of finding what they need.”
AI-linked products are also playing a larger role in Best Buy’s assortment.
“We offer 125 models of laptops and desktops featuring enhanced AI capabilities like Copilot Plus with almost 70% of them retail exclusive to Best Buy,” Barry said. “They are supported by 16,000 specially trained experts to help customers explore features and applications in daily life.”
The company is also expanding its in-store AI experience through a partnership with Meta, including Ray-Ban and Oakley smart glasses.
“In more than 50 locations, immersive showcase areas and expert support will allow customers to discover and demo the technology,” Barry said.
Barry emphasized that the marketplace could bolster Best Buy Ads, the retailer’s growing media business. She said the company’s “AI That” advertising campaign “was successful across a number of fronts, impressions, clicks, product interactions and units sold all exceeded our expectations.”
Percentages may not align due to rounding. Check back for more earnings reports. See our previous article on Best Buy online sales.
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