Anheuser-Busch InBev, or AB InBev, a multinational drinks conglomerate headquartered in Belgium, is drinking in lots of ecommerce, and the party is only getting started.
AB InBev is one of the world’s largest beer brewers by both volume and sales, generating $57.79 billion in 2022 revenue and operating more than 500 beer brands in 150 countries. The company says it generates more than half its revenue through its B2B digital platforms.
AB InBev also says its digital direct-to-consumer platform produced more than $450 million in online revenue and 69 million ecommerce orders last year.
AB InBev offers a portfolio of approximately 500 beer brands. They include global brands Budweiser, Corona, and Stella Artois; multi-country brands Beck’s, Hoegaarden, Leffe, and Michelob Ultra; and such local market brands Aguila, Antarctica, Bud Light, Brahma, Cass, Castle, Castle Lite, Cristal, Harbin, Jupiler, Modelo Especial, Quilmes, Victoria, Sedrin, and Skol.
Expanding digital connections with businesses and consumers
The company has Belgian beer-making roots going back to 1366. Its headquarters are in Leuven, Belgium. For the fiscal year ended Dec. 31, total 2022 sales for AB InBev increased by 11.2% to $57.79 billion from $54.30 billion in 2021.
“Our accelerated digital transformation is a key competitive advantage of our business, improving the way we connect with our ecosystem of two billion consumers and six million [business] customers,” the company says. “We are driving incremental growth through our digital products and expanding the beer category into more occasions. While we are energized by our progress, we believe we are likely only scratching the surface of what is possible.”
AB InBev drives much of its ecommerce from the mobile app and ecommerce platform the company calls BEES, at BEES.com. “BEES is live in 20 markets, with approximately 63% of our revenues now through B2B digital platforms,” the company says. “In FY22, BEES reached 3.1 million monthly active users and captured approximately 32 billion USD in gross merchandise value (GMV), growth of over 60% versus FY21.”
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