Nordstrom Inc. is expanding its Nordstrom Local omnichannel-focused concept to New York City. Nordstrom Local stores don’t have any merchandise for sale; instead, the store is a hub for online order pickups, alterations, tailoring products and styling services, as well as a location where the retailer can host special events for its Nordy Club loyalty members.
The retailer first launched Nordstrom Local in Los Angeles in late 2017 in West Hollywood. It then expanded Nordstrom local to Brentwood and downtown Los Angeles. The retailer says 30% of all next-day pickups in the Los Angeles market happened at Nordstrom Local locations, but did not specify a time frame for this data or which locations were the most popular for online order pickup. Plus, shoppers who visit Nordstrom Local spend 2 1/2 times more than an average online order, says Shea Jensen, senior vice president of customer experience at Nordstrom.
The retailer’s Nordstrom Local push in New York will begin with the opening of a 2,400-square-foot West Village Local location and a 2,000-square-foot Upper East Side location that are slated to open in September. A month later Nordstrom plans to open a 320,000-square-foot flagship store, which will bring its total presence in New York City to six locations, including the Nordstrom Men’s store and two Nordstrom Racks.
“The expansion of our local market strategy in New York City is a cornerstone of how we will improve service to our customers. [New York City] represents our largest online market, and we know when we open physical stores it complements our online presence and increases sales,” says Jamie Nordstrom, president of stores.
Nordstrom is No. 18 in the Internet Retailer 2019 Top 1000.