Nike Inc. is using its mobile app to remake and rethink the in-store experience by letting consumers use the brand’s app to check out on their smartphones, scan articles of clothing to be delivered to dressing rooms and reserve items to pick up in lockers.
The brand launched the first of its app-integrated Nike stores in Los Angeles last July and in its 68,000-square-foot, six-floor New York City flagship store in November.
In this article, you will:
- Learn about Nike’s in-store omnichannel features and capabilities
- Discover the future Nike store features
- Learn about Nike’s mobile app, mobile web and ecommerce sales figures and traffic
- Hear from Nike ecommerce experts
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