Consumers shopping Amazon.com can now select to view the site in Spanish. Amazon.com Inc. has begun rolling out the update and it will become widely available in the coming weeks.
Amazon.com shoppers select English or Spanish from a drop-down menu on the top navigation bar, next to the “Account & Lists” entry. The Amazon Shopping mobile app also will be bilingual.
In 2015, 40 million U.S. residents age 5 or older spoke Spanish at home, according to the U.S. Census Bureau, up 131.2% from 1990. The Census Bureau estimates nearly 133 million residents will speak Spanish at home in 2050.
Only 7% of the 1000 largest e-retailers in North America offer even a portion of their sites in more than one language, according to Top500Guide.com data.
While Amazon.com, the site for U.S. shoppers, is newly bilingual, other Amazon-operated sites have long been multilingual. Amazon.ca is available in English and French. Amazon.de is available in German, Dutch, Polish, Turkish and English. The Canadian and German sites use the same drop-down menu to select a preferred language as the U.S. site is using to add Spanish.
Amazon already operates a fully Spanish site in Mexico. It added Prime services to Amazon.com.mx shoppers last week.
“We are constantly exploring and testing new ways to provide customers with a shopping experience that conveniently meets their needs,” an Amazon spokeswoman says. “Customers will be able to shop, browse and search for millions of products, view their shopping cart, and place orders in Spanish on Amazon.com and through the Amazon Mobile Shopping app.”
Only 7% of the 1000 largest e-retailers in North America offer even a portion of their sites in more than one language, according to Internet Retailer’s Top500Guide.com data. These are primarily customer service pages. Among the only top e-retailers that make a more significant portion of their U.S. sites, including product listings, available in Spanish are Apple Inc., No. 2 in the Top 1000, and Sears Holdings Corp., No. 14. Amazon is No. 1.