Amazon.com Inc. has added Mexico to the list of markets where it offers Prime.
Amazon.com.mx shoppers who pay MXN 449 (about $23) for a year-long membership can get fast, free delivery on Prime-flagged goods and access to Prime Video, Amazon’s streaming video service. Amazon this week says consumers in Mexico City, Guadalajara, Puebla and Queretaro can expect delivery in one day for goods shipped by Amazon Mexico; consumers beyond these markets can get delivery in two days, although some parts of the country are excluded.
Same-day delivery is available to consumers in Mexico City for an additional fee. Prime members in Mexico can also get free shipping on Prime-flagged goods shipped from Amazon in the United States in six to nine days. The $23 price is for the first year of membership; the regular price will be MXN 899, or about $46.
Amazon entered Mexico in 2013 selling digital products such as e-books, then began selling physical goods itself and via marketplace sellers in mid-2015. At that time, Juan Carlos Garcia, head of Amazon Mexico’s marketplace, told Internet Retailer the site had more than 32 million products and the largest variety of categories and products of any Amazon international launch. As of December 2016, Amazon said there were more than 50 million products available to Mexican consumers.
Amazon Mexico also offers marketplace sellers Fulfillment by Amazon, in which Amazon warehouses a merchant’s goods and delivers on its behalf. Those products will now be flagged as eligible for Prime shipping.
Amazon Prime customers in Mexico also get access to free streaming video through Amazon Prime Video. Many videos are either subtitled or dubbed in Spanish.
Mexico is Latin America’s second-largest economy, behind Brazil, and its online sales are expected to grow 107% to $6.0 billion by 2018 from $2.9 billion in 2015, according to Forrester Research Inc. The 52 Mexican merchants in the Internet Retailer 2016 Latin America 500 increased their web sales 23.3% to $1.93 billion, according to Top500Guide.com data.
This the first time Amazon has offered Prime services in Latin America. Amazon operates a site for Brazil, but only sells digital goods there. Based on its sales in Mexico and Brazil, Amazon is the fifth-largest e-retailer in Latin America, according to the Internet Retailer 2016 Latin America 500.
Amazon’s last big international launch for Prime was in India, which began offering Prime in July.
Amazon operates 13 country-specific sites, and with the addition of Mexico, offers Prime in 11 of them. The Prime-eligible countries are United States, United Kingdom, Spain, Japan, Italy, Germany, France, Canada, Austria, India and Mexico. Amazon does not say how many consumers participate in Prime.