A historical look at Amazon's sales growth, broken down by its first-party and marketplace sellers' sales. This data shows Amazon's share of e-commerce from 2012-2017.
Fareeha Ali, Allison Enright | | Internet Retailer
As of July 2018, Amazon had approximately 78 private-label brands by Internet Retailer's count. 61 of those brands are across apparel categories, including men's, women's children and baby.
