E-commerce vendor Kibo Software Inc. today announced at Shop.org that it has bought cloud-based personalization vendor Baynote. Kibo provides omnichannel, e-commerce platform, order management and mobile commerce services to retailers.

Baynote mines the collective behavior of online shoppers to create buyer profiles. Retailers can then use the profiles to personalize an e-commerce site for each visitor and to provide targeted, relevant cross-selling and up-selling opportunities.

The purchase price was not disclosed.

“Personalizing experiences at every touchpoint is one of the top priorities for retailers to drive growth and loyalty,” says Kenneth Frank, CEO of Kibo. “We found Baynote’s technology, backed by cutting-edge data science, can move the needle for this industry. The Baynote platform is designed and architected to be self-service and easy to implement, enabling speed to market and value creation. Individualization has proven to uplift sales and we are excited to bring this to B2C and B2B retailers and brands of all shapes and sizes.”

Baynote will be integrated into Kibo’s offerings. However, Baynote’s personalization services will continue to be available to all retailers even if they are not using Kibo.

In 2015 e-commerce platform provider MarketLive Inc. and order fulfillment software firm Shopatron merged to form Kibo. MarketLive provides a variety of services to 14 e-retailers in the Top 1000 and Shopatron to five, according to the just-released 2017 Leading Vendors to the Top 1000.

24 e-retailers in the Internet Retailer Top 1000 use Baynote as their personalization vendor, according to the Leading Vendors to the Top 1000.