The correct answer is: political moderates. Those who define themselves as middle of the road are the most affluent, most likely to have a college degree and most apt to shop online. There are important other differences among consumers based on political affiliation that can help marketers maximize results, Infogroup says.

The coronavirus pandemic leaves many college-related purchases up in the air. OCM is using email retargeting to help recover sales during a challenging year.

For 43 years, Peruvian Connection has sold artisan-made, natural fiber women’s apparel, mainly imported from Peru. Now, it’s expanding into sheets and other bedding products and plans to wholesale its merchandise for the first time to gain exposure.

Allied Electronics is an old hand at running an ecommerce site, but after killing its paper catalog a few years ago it really began connecting with online buyers through better web content.

B2B e-commerce is more than just order transactions, and an effective B2B website must engage multiple audiences with content tailored to each customer’s needs. But to keep all buyers engaged, the online seller must also provide a consistent, user-friendly customer experience.

Family-owned Rubie’s Costume Co. has driven up online order volumes and increased efficiency with a redesigned e-commerce site that is luring customers away from ordering via phone, fax and email.