The Top 1000, the leading North America-based retailers by ecommerce sales, grew at a compound annual growth rate of 20.7% for the 2020-2022 pandemic period, an increase from 17.7% in prior years. Amazon modestly lost Top 1000 market share to retail chains that operate physical stores and consumer brand manufacturers.
B2B ecommerce was already a growing trend before COVID-19, but as many businesses were forced to shut down physical locations during pandemic lockdowns, the move to sell online accelerated the shift to ecommerce and B2C selling. The pandemic, coupled with changing tax laws, has affected how businesses report and remit taxes. B2B companies selling direct-to-consumers for the first time may be unfamiliar with the four-year-old tax law South Dakota v. Wayfair — and that could lead to costly consequences.
Congressional leaders and the Biden administration have higher priorities than helping standardize the sales tax rules online retailers must deal with.
Analyze the many thousands of data points in the 2020 Digital Commerce 360 Top 1000 and you can find some insights that run counter to the common wisdom. Here are five that stand out to the author of this year’s Top 1000 report.
The correct answer is: political moderates. Those who define themselves as middle of the road are the most affluent, most likely to have a college degree and most apt to shop online. There are important other differences among consumers based on political affiliation that can help marketers maximize results, Infogroup says.
The coronavirus pandemic leaves many college-related purchases up in the air. OCM is using email retargeting to help recover sales during a challenging year.
For 43 years, Peruvian Connection has sold artisan-made, natural fiber women’s apparel, mainly imported from Peru. Now, it’s expanding into sheets and other bedding products and plans to wholesale its merchandise for the first time to gain exposure.
Allied Electronics is an old hand at running an ecommerce site, but after killing its paper catalog a few years ago it really began connecting with online buyers through better web content.