Direct marketers lose share of Top 1000 web sales over the last two years
Digital Commerce 360 Staff|
Looking at two-year ecommerce growth, retail chains in the Top 1000 registered the biggest gains on a percentage basis, followed by consumer brand manufacturers. Losing share were retailers we called direct marketers — mostly merchants with roots in selling through printed catalogs as well as those that sell through TV shopping shows — and web-only retailers other than Amazon.
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