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In-focus: Sports and outdoors

The sports and outdoors category includes 68 retailers in the Internet Retailer Top 1000. Those retailers sell products including sports equipment, outdoor and camping equipment, hunting and fishing gear. The infographic shows key facts and figures about sports and outdoors retailers, such as the sales and growth leaders in the category.

How retailers use geolocation to personalize sites

In an analysis of 125 leading online retailers, just under half of e-commerce sites studied showed some awareness of where a shopper was geographically located. Only about one in five made specific predictions with an auto-populated city or zip code.