Earlier this year, online lingerie brand Adore Me announced plans to open 200 to 300 stores in the next five years, with seven to 10 New York locations due to launch in 2018. An additional 20 stores are slated for next year. The bricks-and-mortar expansion is a move to compete with intimates heavyweight Victoria’s Secret, whose comparable store sales have been declining.
At a time when retail chains are shuttering stores as a result of e-commerce’s continued disruption, there’s been a reverse trend afoot. In an industry twist, a number of digitally native brands like Adore Me and eyewear retailer Warby Parker have been turning to physical stores to capitalize on brand buzz and grow sales.
Here’s a look at the store footprint of retailers that originated online.
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