Toys and hobbies retailers grew ecommerce sales 19.1% in 2021

Ecommerce revenue for toys and hobbies retailers in the 2022 Digital Commerce 360 Top 1000 grew 19.1% in 2021 to $12.04 billion from $10.11 billion last year. The 24.3% growth of the category overall was faster during the same period though, up to $48.26 billion from $38.82 billion.

Toys and hobbies retailers grew ecommerce faster than the Top 1000 as a whole, which rose 15.7% to $1.03 trillion from $876.22 billion last year.

The Top 1000 included 50 toys and hobbies retailers based in North America. The top five toys and hobbies retailers by ecommerce revenue are:

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