Automotive Parts and Car Accessories Ecommerce Statistics
Auto parts online sales rise in 2022
Automotive parts/accessories retailers in the Top 1000 had a good year when it came to online sales. The 39 online retailers in the category increased sales to $8.698 billion in 2022. That’s up 7.0% from $7.901 billion in 2021.
That’s a significant percentage of total retail sales (online and offline) in the category. The U.S. Commerce Department estimated the automotive parts/accessories category brought in $124.198 billion in 2022. That’s up 10.8% from $112.085 billion.
Online auto sales fighting headwinds
However, inflation might account for much of that rise. It stood at 6.5% year over year in December 2022. Conversion rate in 2022 was the same as 2021 for the category — 1.4%. The median when looking at average ticket price was $211. That’s up $40 from $171 in 2021. Moreover, the category had a decline in monthly unique visitors. The median declined to about 881,000 in 2022 from about 1.177 million in 2021.
Category growth for automotive parts/accessories retailers in the Top 1000 was similar for online sales and total sales (online and offline). Category sales grew 10.1% online in 2022, and 10.8% for total sales.
Demographics of online Automotive Parts/Accessories shoppers
Digital Commerce 360 research shows online automotive parts/accessories shoppers of different age groups purchase products online at similar rates.
Those ages 25-35 shopped online for their car parts more than any other age group — 20.5%. But those 35-44 and 45-54 made their online purchases at similar rates (19.7% and 19.4%, respectively). Those 55-64 didn’t buy online quite as much from Top 1000 retailers in the category as the above-mentioned age groups, but they still accounted for 16.6% of sales.
The age groups who accounted for the fewest sales were the oldest and the youngest. Those 65 or older accounted for 10.6% of online automotive parts/accessories sales. Those 18-24 accounted for 13.1%.
Source: Digital Commerce 360 1. Digital Commerce 360 analysis of SimilarWeb traffic data. 2. Includes only U.S. sales from the sites of U.S.-owned retailers for consistency with the U.S. Department of Commerce’s methodology. 3. Digital Commerce 360 analysis of U.S. Department of Commerce retail data. 4. Medians won’t sum to 100%
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