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Motion Industries is an industrial parts distributor with an inventory of 19 million items and sells to more than 150,000 customers.

Genuine Parts Co. (GPC), which distributes automotive replacement parts, accessories and service items throughout North America, Europe and Australia, has a new head of its industrial products group.

The new president of the Motion Industries group, James Howe, comes to the job with a key background in ecommerce.

Howe’s tenure at Genuine Parts

James Howe, president, Motion Industries group

James Howe, president, Motion Industries group

Genuine Parts, operator of NAPA, promoted Howe from his previous position as Motion executive vice president/chief commercial and technology officer. “His leadership in overseeing ecommerce, strategic pricing, sales excellence, corporate accounts, and human resources has been instrumental in driving the company’s success,” Genuine Parts said.

Howe will continue to report to Randy Breaux, Group President, GPC North America.


He joined Motion in 2002 and for several years has overseen Motion’s digital and ecommerce strategy.

What Motion Industries does

Motion Industries is an industrial parts distributor for products including bearings; mechanical power transmission; electrical and industrial automation; hose, belting, and gaskets; hydraulic and pneumatics; process pumps; hydraulic and industrial hose; material handling; seals and accessories; and industrial/safety. The company has an inventory of 19 million items and sells to more than 150,000 customers.

Motion last redesigned its ecommerce site in March 2022 with better features including faster search and more product content and technical information.

In 2023, Motion Industries generated sales of $8.8 billion.


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