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General Motors has yet to name a replacement or disclose a timetable for securing a new chief digital officer.

After four years on the job, the chief digital officer of General Motors Corp. is out.

Edward Kummer, the former president of Nordstrom Rack and an experienced online retail leader, is no longer the chief digital officer, a GM media spokesperson has confirmed for Digital Commerce 360.

“We wish Edward Kummer well and thank him for his years of contribution to GM. We have reorganized some of our teams supporting digital services and experiences to ensure the business continues to run efficiently,” the spokesperson says. GM declined to share any further details.

General Motors has yet to name a replacement or disclose a timetable for securing a new chief digital officer.

Kummer’s tenure as chief digital officer at General Motors

Kummer was named chief digital officer in October 2021. He was charged with leading a newly formed digital business team and accelerating software investments that would redefine consumer expectations, General Motors said at the time. Before General Motors, Kummer was president of Nordstrom Rack’s online business and Nordstrom’s HauteLook brand, where he led an integrated online site and executed an omnichannel strategy.


Nordstrom ranks No. 22 in the Top 1000, Digital Commerce 360’s database of North America’s online retailers by web sales.

Kummer spent 18 years of his career at the Walt Disney Co. in multiple strategic leadership roles, generating profitable results. After Disney, he led digital and ecommerce strategies for a variety of companies, including Victoria’s Secret and Luxottica, and served as chief marketing and digital officer for Oakley. Before joining Nordstrom, he was a managing director and chief marketing officer at Goldman Sachs.

Disney ranks No. 92 in the Top 1000, and Victoria’s Secret ranks No. 42.

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