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The retailer has opted to compete directly with Amazon, running its sales event on the same four days as the summer Prime Day 2026 period. Last year, each of the three retailers held their events in July.

Target Circle Week is returning in June 2026, overlapping with Walmart Deals and Amazon Prime Day after coinciding with both promotional periods in July 2025.

And Target Circle 360 members will get early access to deals starting the day before. Target is highlighting discounts across apparel, beauty, home, toys and essentials. It said the sales event features up to 45% off of thousands of products across those categories.

Paid members will have early access to shop for discounts, giveaways and Target exclusives, the retailer announced.


Target is No. 5 in the Top 2000. The database is Digital Commerce 360’s ranking of North America’s online retailers by web sales. It is also No. 64 in the Global Online Marketplaces. That database ranks the top such marketplaces by third-party gross merchandise value (GMV).

When is Target Circle Deal Days 2026?

Target Circle Deal Days will align with Amazon Prime Day in 2026, running from June 23 through 26. Target said current Target Circle 360 members will get early access starting June 22.

The summer 2025 iteration ran July 6 through 12, and Target Circle 360 members received early access to deals starting July 5.

This year, Walmart’s respective promotional period overlaps with both sales events, running for a full week.

“Busy families are looking for ways to save money as they balance summer plans with back-to-school and college prep, and we’re meeting that need without compromising on the style and fun we know they love about Target,” said Sarah Travis, executive vice president and chief digital and revenue officer at Target, in a statement announcing the sales event.

What discounts will there be during Target Circle Deal Days?

Target is offering 45% discounts on:

  • Kitchen items including from brands Cuisinart, Keurig and Ninja
  • Floor care including Bissell, Hoover and Sharper Image

The retailer is also offering 40% discounts for some one-day-only offers, as well as:

  • Back-to-school and college essentials
  • Women’s clothing
  • Beauty items
  • Outdoor gear and coolers

Limited-time new member offers:

  • Guests who join Target Circle between June 14 and 22 will receive 15% off their first purchase.
  • Guests who apply for a Target Circle Card between June 14 and 26 — and are approved — will receive $100 in Target Circle Rewards.
  • Guests who enroll in a Target Circle 360 annual membership between June 14 and 26 will receive 50% off their first year.

College students and teachers can receive more than 50% off their annual Target Circle 360 membership. Verified military members, veterans and their families who are Target Circle members will also receive 20% off one qualifying storewide purchase between June 21 and July 4, the retailer said.

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