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Last year, the retailer held Walmart Deals just days after Walmart+ Week. Then, earlier this year, Walmart's summer sales event in July came just months after Walmart+ Week.

Walmart has announced the return of Walmart Deals in October, which it scheduled to overlap with Amazon’s fall Prime Day event.

Its summer Walmart Deals event marked the first time the retailer made its event available both in stores and online. Walmart Deals will also coincide with Target Circle Week. Although not member-exclusive, Walmart Deals will offer “first dibs” for Walmart+ members, the retailer announced.

This Walmart Deals promotional period comes months after the last, which ran from July 8 to July 13.

Walmart is No. 2 in the Top 2000. The database is Digital Commerce 360’s ranking of North America’s online retailers by their annual ecommerce sales. It is also No. 8 in the Global Online Marketplaces. That database ranks the top such marketplaces by third-party gross merchandise value (GMV).

The retailer is among the “Big Four” Mass Merchants that Digital Commerce 360 covers in depth as part of the newly published State of American Ecommerce Report.

When is Walmart Deals 2025?

Walmart Deals starts on its website and app at midnight ET on Tuesday, Oct. 7, and in stores at local opening times, the retailer announced. It will run through Sunday, Oct. 12.

The retailer is not requiring a membership for consumers to access its promotions. However, Walmart said its Walmart+ loyalty program members will get a five-hour head start. Walmart+ members will get first access to Walmart Deals, beginning Oct. 6 at 7 p.m. ET.

The retailer is promoting same-day delivery and early morning delivery, the latter of which begins at 6 a.m. Additionally, it said it will offer “express delivery” in as little as 30 minutes.

“October has become a critical starting point for holiday prep, when families pick up everyday essentials, shop for décor and make small splurges that set the tone for the season,” Walmart said in its announcement.

Consumers can save up to 50% on select items, including some exclusive to Walmart, according to the retailer. It noted that consumers can use Sparky, Walmart’s artificial intelligence (AI)-powered shopping assistant, for gift ideas, product comparisons and more.

Walmart Deals will include discounts on toys, fashion, electronics and home decor products. Among its promotions:

Toys

  • Pokemon Scarlet & Violet trading cards from the Prismatic Evolutions Elite Trainer Box
  • Hot Wheels sets featuring Mario Kart characters
  • Lego Harry Potter sets

Electronics

  • Vizio 50+ 4K QLED HDR Smart TVs
  • Proscan Elite digital picture frames
  • Asus gaming laptops

Home

  • Lasko Oscillating 1500W heaters with remote controls
  • Dyson Ball Animal upright vacuums
  • Better Homes & Gardens candles

Seasonal Decor

  • 5-foot inflatable pumpkin ghost for Halloween
  • 4-foot pre-lit artificial Christmas tree
  • Mr. Christmas Santa’s Magical Telephone

When was Walmart+ Week 2025?

As the name suggests, Walmart+ Week ran for seven days, from April 28 through May 4 this year. Months later, Walmart Deals ran from July 8 to July 13.

In addition to its online sales deals, Walmart+ Week included perks such as:

  • 50 cents off each gallon of gas at participating Exxon and Mobil stations
  • Six months of Paramount+ with Showtime
  • Up to two free sandwiches from Burger King a day with a purchase of at least $1
  • One free express delivery for everyday essentials that will arrive in as soon as one hour
  • Walmart cash for members who take advantage of at least two event offers or who use mobile scan and go in-store

“The remarkable growth of Walmart+ reflects how we’re delivering unmatched value to our members and customers,” said Seth Dallaire, executive vice president and chief growth officer of Walmart U.S., in a statement at the time. “We recognize and appreciate the loyalty of our Walmart+ members, who continue to utilize and enjoy the diverse range of benefits available across multiple categories, such as streaming, travel, and fast-food. Walmart+ Week celebrates this momentum by helping our members maximize their suite of benefits in a way only Walmart can with the membership that pays for itself.”

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