Furniture retailers see 34.5% web sales growth

The 28 leading ecommerce furniture retailers in the 2019 Internet Retailer Top 1000 sold $11.31 billion online in 2018, up 34.5% from $8.41 billion in 2017. The 28 merchants include housewares retailers such as Wayfair Inc. (No. 12 in the Top 1000), IKEA (No. 37), La-Z-Boy Inc. (No. 522) and Art Van Furniture (No. 574).

The top omnichannel feature offered by these retailers is a store locator (94.1% of retailers with a physical store offer this, or 57.1% of all furniture e-retailers), and the median conversion rate is less than one percent, which makes sense given the high median ticket value of $1,000. This infographic includes data and figures on omnichannel features, the top five fastest-growing retailers in the category and benchmark statistics consisting of conversion rate, average order value and percentage of e-retailers with a smartphone app.

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