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It was the ninth individual month — although not consecutively — to reach or exceed $10 billion. Eight of those nine were in 2025.

Online grocery sales in December 2025 ended the year with a new record total for a single month, according to data from Brick Meets Click.

December 2025 became just the third month overall to exceed $12 billion in online grocery sales, Brick Meets Click data showed. Furthermore, it was the ninth individual month — although not consecutively — to reach or exceed $10 billion. Eight of those nine were in 2025; December was the sixth consecutive month to reach that mark. That led to an average of about $10.72 billion in online grocery sales for each month of 2025.

“December set a record high for monthly eGrocery sales, closing out the year with a bang although gains were unevenly distributed across formats and banners,” said David Bishop, partner at Brick Meets Click, in a statement. “Structural shifts in shopping behavior drove much of eGrocery’s growth in 2025, and this will create stiffer headwinds in 2026 – especially for regional grocers.”

For the full year, online grocery sales increased about 23.2% in 2025 versus 2024. That compares to about 9% year-over-year growth in 2024.

Brick Meets Click categorize online grocery sales based on three receiving methods:

  • Delivery: Includes orders received from a first- or third-party provider, such as Instacart, Shipt or one of the retailer’s own employees.
  • Pickup: Includes orders received by customers either inside or outside a store or at a designated location/locker.
  • Ship-to-home: Includes orders that consumers receive via common or contract carriers like FedEx, UPS, USPS, etc.

Online grocery sales in December 2025

December online grocery sales in the U.S. increased 32% year over year to total $12.7 billion, according to Brick Meets Click.

It attributed the growth largely to continued increases in order frequency, which it said grew year over year for the 16th consecutive month in December. Brick Meets Click defines order frequency as the average number of orders that monthly active users (MAUs) complete. That increased 8% year over year in December. MAUs placed an average of 2.9 orders in December, with more than half completing three or more. The largest increase was among those in the 30-44 age group, who completed an average of 3.2 orders (up 17%).

Furthermore, the share of MAUs who chose to receive their online grocery orders through multiple methods also rose in December, according to Brick Meets Click. At the same time, the share of MAUs who only used one receiving method shrank. As a result, Brick Meets Click said, the overall online grocery MAU base increased 10% in December while each receiving method experienced larger year-over-year gains among their respective bases.

Brick Meets Click data showed that the average order value (AOV) increased about 11% year over year in December across all three fulfillment methods.

It said Ship-to-Home posted the strongest gain at 14%, in part because of the continued rollout of Amazon’s same-day grocery delivery. Pickup and Delivery trailed slightly, with each gaining 9%, according to Brick Meets Click. For Delivery and Pickup combined, Mass Merchants and supermarkets formats each posted gains of 8% year over year.

Click here to read last month’s update on online grocery sales.

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