The coronavirus pandemic spurred many consumers to purchase online gift cards. With likely fewer in-person gatherings for the 2020 holiday season, experts predict gift card sales will continue to surge.
The old normal of 2019 and the early months of 2020 is almost certainly gone for good. 68% of consumers surveyed say COVID-19 elevated their expectations of companies’ digital capabilities. And holiday shopping started early, thanks to Amazon's October Prime Day.
While service may be the quickest route to a new customer, it is also the ultimate path to securing a loyal customer as well, writes Lauren Freedman, senior consumer insights analyst at Digital Commerce 360.
More than half of consumers in a new survey said they will leave and buy from a similar retailer when they’re frustrated with slow ecommerce sites. But some brands score high marks for speed, while others prep for the influx of shoppers this coming holiday season.
The vegan beauty brand has doubled down on personalization with interactive quizzes, receipt-scanning incentives and improved product recommendations—increasing the data insights at its fingertips and boosting conversion rates by 120%.
When COVID-19 struck in earnest, retailers knew that to capture business in an ever-changing retail environment, curbside pickup must be part of their arsenal, writes Lauren Freedman, senior consumer insights analyst for Digital Commerce 360.
Here's a look at how four major generations differ in their approach to consumer activism, which ones care the most about how closely a brand aligns with their personal values and how it impacts their online shopping habits. Here’s what online retailers need to note.