Identical sales were essentially flat year over for Albertsons as its digital sales grew double digits in its fiscal Q4 2025.
Overall, net sales and other revenue combined for $20.25 billion for Albertsons in its fiscal Q4, which ended Feb. 28, 2026. That was 7.7% year-over-year growth. At the same time, Albertsons’ full-year fiscal 2025 net sales and other revenue totaled $83.17 billion, up about 3.5% compared to 2024.
But Albertsons’ identical sales were nearly flat in Q4 at 0.7% and increased 2% for 2025 as a whole. Identical sales refer to those from the same store locations that were open in the previous fiscal year, as well as those stemming from ecommerce channels.
On Albertsons’ Q4 earnings call with investors, CEO Susan Morris said Albertsons “leaned into a new day, executing with focus amidst a volatile and uncertain macro environment.”
“The future of grocery is personal, and true personalization is a durable competitive advantage,” she said.
Morris noted that in the markets Albertsons serves, its stores are within 15 minutes of about 120 million people. That gives the retailer a “structural advantage in trip frequency, pharmacy access and fast same-day fulfillment,” she said. “Put simply, our store network cannot be replicated and is further strengthened by our team, our data, AI and next-generation technology capabilities, which allow us to personalize a customer’s entire experience.”
Additionally, Albertsons’ loyalty membership grew 12% to more than 51 million members. Its loyalty members transact more frequently and spend more, on average, according to Morris.
Albertsons is currently 18th in the Top 2000 Database. The database ranks North America’s top online retailers by their annual ecommerce sales and more. Albertsons owns and operates its namesake store, Albertsons, as well as brands including Carrs, Haggen, Jewel-Osco, Lucky, Safeway and more.
Albertsons digital sales growth in Q4 2025
In its fiscal Q4 2025, Albertsons digital sales increased 16% year over year. For its full-year 2025, Albertsons digital sales increased 21%.
“In ecommerce, we offer speed, convenience and variety from our store-based fulfillment model,” Morris said. She added that Albertsons is “deepening the personal digital and loyalty relationship, connecting online and in-store experiences so customers feel recognized, seen and valued wherever they engage with us.”
Morris noted that Albertsons is “accelerating” automation and artificial intelligence (AI)-enabled tool use across merchandising and supply chain to improve efficiency. That adds “further fuel for investment,” she said.
Ecommerce and AI tools factored into what Morris called Albertsons’ “four big bets:”
- Digital customer experience
- Merchandising intelligence
- Labor optimization
- Supply chain optimization
She said the four focuses “are not pilot programs. They’re all long-term structural initiatives designed to drive growth and expand margins.”
Morris said Albertsons’ “digital and ecommerce business” remained “a strong growth engine” for sales in its fiscal Q4 2025. Digital penetration of total Albertsons sales surpassed 10% in Q4, Morris said. She noted that that’s a new milestone for Albertsons’ “omnichannel ecosystem.”
She said Albertsons’ first-party business “continues to scale.” It contributed nearly 90% of Albertsons’ 16% digital sales growth in Q4, according to Morris.
Morris called Albertsons’ loyalty program is “a flywheel for growth.”
“It enriches our data, strengthens our media collective and helps us personalize promotions with increasing precision,” Morris said. “Across the board, loyalty is driving higher lifetime value, deeper omnichannel engagement and a more predictable, resilient revenue base — all essential components of our long-term growth algorithm.”
Where Albertsons is using AI
“In digital customer experience, AI-driven capabilities are modernizing the way customers shop, delivering personalization that drives higher conversion, larger baskets and greater loyalty,” Morris said.
With merchandising intelligence, she said “automated insights and intelligent pricing tools” have supported “structurally stronger margins.” Albertsons is using tools that “are reimagining price and promotion strategy,” she said.
It is also using generative AI scheduling tools in an effort to improve forecasting accuracy. In its supply chain, Albertsons is using AI for demand forecasting. That has helped to improve availability, quality and freshness while lowering inventory and fulfillment costs, according to Morris.
“As part of our investments in supply chain, we’ve launched Gateway,” Morris said. She described it as “a proprietary AI-powered tool that boosts inventory efficiency and replenishment for promotional center-store SKUs.”
She also Albertsons’ AI-enabled shopping assistance has shown “meaningful lift” in basket size. It also enhances personalization, according to Morris.
Albertsons’ loyalty program feeds data into the retailer’s retail media network, which then uses AI to personalize offers. Morris said that in Q4, Albertsons’ personalized ad pilots delivered a 90% lift in conversion and click-through rates. That validates a path to scale personalization, she said, “driving higher relevance and improved return on ad spend. This approach is translating into a structurally attractive profit stream that amplifies and fuels our core retail business.”
Percentage changes may not align exactly with dollar figures due to rounding. Check back for more earnings reports. Here’s last quarter’s article on Albertsons digital sales.
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