In the high-stakes world of conversion rate optimization, speed and precision are necessities. Traditional A/B testing programs often move too slowly to keep up with evolving customer behavior. That’s where AI comes in.
Join us for a deep dive into how AI-enhanced experimentation is reshaping the way leading brands run, scale, and generate revenue from their testing programs. From dynamic traffic allocation to predictive test outcomes and real-time personalization, we’ll show you how to break through bottlenecks, test smarter, and unlock 20x–30x ROI with a modern CRO strategy that runs on data and automation.
Whether you’re optimizing a few pages or hundreds of experiences, this session will give you the playbook to move faster and convert more.
Learning Outcomes:
- How to use AI to scale experimentation across your digital experience — from test design to automated segmentation and personalization, all without sacrificing control or statistical rigor
- Why leading brands are seeing 20x–30x ROI from AI-powered testing — and the specific strategies that drive incremental revenue gains at scale
- Why scale is the defining element of a successful CRO program – and what are the other key ingredients apart from AI
Sponsored by:
Speakers
Berna Tollefsen
Ryan Scott
Adam Curran
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