When Digital Commerce 360 asked more than 100 retail ecommerce executives to name their technology budget priorities for this year, by far the largest percentage of respondents—51%—cited ecommerce platforms among their top three, according to a Digital Commerce 360 survey of more than 100 retail ecommerce executives in August and September of 2020.
The demand for new or upgraded ecommerce is also strong among manufacturers, distributors and wholesalers involved in business-to-business digital commerce. In another Digital Commerce 360 survey of 110 business-to-business (B2B) ecommerce professionals in the second half of 2020, 92% of respondents said they planned to increase spending on ecommerce technology this year.
These are just two of the findings presented in Digital Commerce 360’s new Ecommerce Platforms for B2B and B2C Report, 2021 Edition. The 50-page report provides extensive research data revealing how retail and B2B merchants are proceeding with their technology investment strategies this year. Through in-depth case studies, the report shows how the right mix of ecommerce technology and selling strategies is enabling companies to meet the challenges and capitalize on the opportunities presented by the market disruption of the pandemic.
The report reveals how merchants like online jewelry retailer Blue Nile and women’s loungewear brand and retailer Dayo Women, for example, are driving sales through such technology applications as “virtual appointments” and the mobile app mmhmm that helps engage customers digitally with personal video service that mimics an in-person experience.
The right ecommerce technology also enables companies to sell through new sales channels. For example, the report covers how B2B companies like Mission Linen Supply and Unilever’s FoodServiceDirect.com are using their upgraded digital commerce platforms to tap into online business-to-consumer (B2C) sales, replacing some B2B web sales knocked out by the coronavirus.
The report also provides survey data on the preferences of online shoppers as well as the technology investment priorities of online sellers. It notes, for example, that software-as-a-service (SaaS) was most often cited as the platform of choice in 2021, followed closely by headless commerce. In two of its featured case studies, the report explains why retailer Barefoot Dreams and B2B company Staples Promotional Products deployed headless commerce technology—which provides more flexibility than other platforms in building customer-facing ecommerce front ends—to build the features and connections they needed to interact with customers.
Digital Commerce 360’s just-released Ecommerce Platforms for B2B and B2C Report provides a snapshot of the evolving ecommerce platform market. It includes data on new features added by top providers, robust case studies, a ranking of the most popular ecommerce platforms used by Top 1000 retailers, and much more.
Here is what you get in this PDF report:
- Several examples of how online sellers took advantage of their ecommerce platforms to manage the disruption brought on by the pandemic.
- A comprehensive list of all Top 500 e-retailers and the ecommerce platforms they are using.
- Results from Digital Commerce 360’s surveys of retail and B2B companies regarding their deployment of ecommerce technology, plus Digital Commerce 360 survey data revealing the online consumer shopping practices.
- Detailed case studies on the ecommerce technology strategies and performance of retail and B2B merchants that recently upgraded or deployed ecommerce platforms.
- Views on ecommerce technology trends from experts at six ecommerce platform vendors.
The 2021 Ecommerce Platforms Report is now available as a downloadable PDF for $399. It is also included in our Gold and Platinum memberships, which provide deep discounts on a package of all Digital Commerce 360 ecommerce reports published in the current and previous years, plus access to certain Digital Commerce 360 databases of America’s Top 500 and Top 1000 web merchants.