U.S. shoppers spent $201.32 billion online during the 2020 holiday season, up an impressive 45.2% from $138.65 billion in 2019, Digital Commerce 360 estimates. In a year that will be remembered for the coronavirus pandemic, many consumers greatly shifted their behavior, including more online shopping. And the 2020 holiday season was no different.
Digital Commerce 360 and Bizrate Insights conducted their annual survey of 1,137 consumers about their shopping habits over the holiday season in January 2021. 59% of consumers said they bought more gifts online during the 2020 holiday season and 45% said they bought most of their holiday gifts online, according to the survey.