Consumer insights: Holidays

The holiday shopping season has officially begun. Mass merchants like Walmart and Target have already unveiled their holiday plans, and online sales this season are expected to jump 13.5%, according to Internet Retailer estimates. While Amazon is charging retailers up to $2 million for a feature in its annual toy guide, retailers not selling on the Amazon marketplace can rest easy in knowing that there is a way to beat out the ecommerce giant and persuade customers to shop: better prices, better deals.

The below infographic details what percentage of consumers are planning to shop online during this year’s holiday season, what retailers can do to woo shoppers from Amazon and what percentage of shoppers research gifts online, but buy in store.

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