Health and beauty brand Dr. Squatch has added personalized product recommendations to its post-purchase experience, using tracking pages to lift revenue.
Dr. Squatch said it has seen a 31.89% click-through rate for product recommendations on tracking pages. Additionally, Dr. Squatch generated $32,978 in revenue that it directly attributed to those post-purchase recommendations in Q1 2026. It attributed 766 orders to those recommendations.
Tracking pages are often high-traffic touchpoints, and the brand wanted to capitalize on that. Dr. Squatch wanted consumers to have estimated delivery dates both pre- and post-purchase.
But the brand struggled with visibility into how its third-party logistics (3PL) providers operated. It didn’t have carrier data, fulfillment logic or route performance.
By Q1 2026, Dr. Squatch began using AfterShip for artificial intelligence (AI)-powered estimated delivery dates. It saw a 94% on-time accuracy rate during the quarter.
AfterShip, which launched in 2012, said it has provided shipping, tracking and returns technology to more than 20,000 brands. On Sept. 1, 2026, it launched what it calls AfterShip Intelligence. It said the technology adds agentic automation and “predictive intelligence” to post-purchase tracking, returns and shipping.
Dr. Squatch is one of AfterShip’s launch partners for the offering. In using AfterShip Intelligence, Dr. Squatch has reduced its “where is my order?” inquiries by 25%, according to the companies.
“As AI continues to reshape how brands operate, we see a real opportunity to apply that intelligence to the moments that happen after a purchase,” said Joan Park, senior customer experience analyst at Dr. Squatch, in a statement. “AfterShip Intelligence gives our team the context and automation to resolve delivery issues more efficiently, while keeping our focus on delivering a great customer experience. It’s an important step toward making post-purchase a more intelligent part of the customer journey.”
How Dr. Squatch improved accuracy on its post-purchase tracking pages
AfterShip said it started with analyzing Dr. Squatch’s historical shipping data. The post-purchase technology platform said it built delivery rules from carrier performance.
“Being able to auto-populate those rules and set up something that’s maybe not all the way there, but 80% of the way there — that’s far better than what we saw before,” said Will Edwards, senior strategic operations manager at Dr. Squatch, in a statement.
Edwards described the brand’s previous post-purchase tracking as “very rigid, assumption-based and not actually relying on data.” Additionally, Dr. Squatch had a buggy portal. The brand did not name its previous post-purchase technology provider.
The same AfterShip technology now powers both pre- and post-purchase estimated delivery dates. As a result, the date a consumer sees at checkout is consistent with what they see on an order tracking page.
“If someone sees a really aggressive date and orders, then goes to the tracking page and their order is five days away, that’s going to drive tickets and make people upset,” Edwards said.
And along with the estimated delivery dates on the tracking pages, Dr. Squatch recommends additional products to those customers.
Dr. Squatch also credited AfterShip with helping maintain a nearly 100% completion rate during the Cyber 5 in 2025. In that time frame, the brand’s shipment volume increased 62.69% month over month. However, its delivery completion rate was 99.83%.
How Dr. Squatch refines its ecommerce strategy ahead of the Cyber 5
Clara Kim, senior technical program manager at Dr. Squatch, said last year’s peak periods have shaped how it plans to approach the holidays in 2026.
“One of our biggest learnings from last year’s peak periods was the importance of preparation and platform stability,” Kim told Digital Commerce 360. “During high-volume moments like BFCM [Black Friday–Cyber Monday], even small changes can introduce unnecessary risk, so this year we’ve been much more intentional about getting key features, optimizations, and foundational work completed well ahead of our busiest sales periods.”
From an ecommerce perspective, Kim said, Dr. Squatch is putting greater emphasis on four aspects ahead of the holidays:
- Performance
- Testing
- Monitoring
- Identifying potential issues
The brand typically implements a two-month code freeze around the Cyber 5. That allows it to shift its focus to launching new functionality. At that point, it prioritizes customer experiences — like the post-purchase recommendations — and making sure its site “remains stable during such an important sales period,” Kim said.
“Overall, the biggest shift has been prioritizing proactive preparation over reactive problem-solving during peak periods,” she added.
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