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The partnership with Uber Eats "unlocks" immediacy for both new and returning customers, according to Sephora.

Sephora and Uber Eats have announced a partnership effective Sept. 9 that is live across the U.S. and Canada.

Through it, Sephora consumers will be able to receive same-day delivery of the retailer’s products. On top of same-day delivery, the companies emphasized that they will fulfill orders in as little as 25 minutes.

Nadine Graham, senior vice president and general manager of ecommerce at Sephora, said in a statement that the retailer wants to make health and beauty products more available.

“We take great pride in truly understanding our clients’ needs and meeting them wherever and however they choose to shop with us,” she said in the statement. “So, it’s critical for us to seek out all the ways in which we can bring this to life and provide an even more convenient shopping experience for our community.”

The Sephora partnership with Uber Eats, she said, “unlocks” immediacy for both new and returning customers.

Sephora falls under parent company LVMH, which also owns brands including Louis Vuitton, Dior, Tag Heuer, and Marc Jacobs. LVMH is the second largest online retailer in the Europe Database. The 2025 edition of the database ranks the largest 500 online retailers in the region by their annual ecommerce sales.

Sephora joins Uber Eats platform

The companies said in a statement announcing their collaboration that Uber Eats will offer brands Sephora sells “at in-store prices.”

Sephora’s loyalty-program members will be able to link their accounts to Uber Eats. Doing so will allow them to earn loyalty points on all the Sephora orders they place through Uber Eats.

“Today’s consumers want effortless access to their favorite brands — and beauty is no exception,” said Susan Anderson, global head of delivery at Uber, in a statement.

Anderson characterized the partnership as being about “meeting consumers where they are.” She also framed it as making it easier to access products, “whether for gifting, stocking up on essentials, or solving last-minute beauty emergencies.”

As with other recent retail launches on Uber Eats, the companies are offering a promotion as an incentive to purchase. In this case, U.S. consumers who make their first Sephora delivery order of $50 or more via Uber Eats will receive $10 off their purchase. That promotion lasts through Oct. 30, the companies said. Additionally, Uber Eats loyalty-program members will not have to pay delivery fees on eligible orders.

Uber Eats recently announced that Best Buy and Dollar Tree have begun selling on its platform.

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