With only weeks to go before Christmas Day, Facebook Inc. on Tuesday rolled out a new way for consumers to share the content they collect on the platform’s Pinterest-like collections tool. The feature enables users to group the content they save on Facebook into collections like “Living Room Remodel”, “Outfit Inspiration” and “Fitness Favorites.”
While the feature has received relatively little attention from the social network or users—Facebook says “millions” of its 2.27 billion users use the tool every day—the social network says consumers can use the new tool to create a holiday wish list that they can share with family and friends on Facebook to help them get a sense of the types of gifts they or their family would like to receive for the holidays. When a consumer creates a collection on Facebook, she can select who she wants to share the list with.
“If you and a group of friends are planning a holiday party, one of them can create a collection called ‘holiday recipes’ and share with each person helping to plan,” Facebook writes in a blog post. “Those invited can add holiday recipes they’ve discovered on Facebook and save in the shared collection. The possibilities extend beyond the holiday season and can be useful for coordinating with friends on things like summer vacation planning, wedding registry ideas, furnishing a new apartment and more.”
The collection sharing feature will roll out for all Facebook users over the next week.