Target Corp. announced on Tuesday that its Drive Up service is now available in nearly 270 stores. It plans to expand the service to nearly 1,000 stores by the end of the year. That would amount to roughly 56% of the retailer’s nearly 1,800 stores.
The service enables a consumer who places an order using the Target app to select “Drive Up” as her fulfillment option. Target then notifies the shopper when her order is ready, which the retailer says is typically one to two hours. When the consumer is ready to pick the items up, she can select the “I’m On My Way” button within the app and then park in a designated Drive Up spot.
Target, No. 20 in the Internet Retailer 2017 Top 500, says orders arrive within two minutes of when a consumer is arriving at the store. “And it all happens while the kids can stay in their car seats!” Target writes in a blog post announcing the program’s expansion.
The program is currently available at some Target stores in Florida, Texas, Alabama, Georgia, Louisiana, Mississippi, Oklahoma and South Carolina.
“The Drive Up expansion is another great way we’re leveraging stores, supply chain and digital technologies to better serve guests and making Target the easiest place to shop,” Target writes.
Beyond Drive Up, Target is on a marked push to give shoppers more options where they can receive their Target orders and to leverage its stores as fulfillment centers. Stores fulfilled roughly half of the retailer’s online orders last year and two-thirds of online orders during the holidays, said CEO Brian Cornell during a conference call with analysts in March.
The retailer is in the midst of rolling out same-day delivery of groceries and other items via Shipt from stores across the U.S. It also is expanding a service that lets consumers at select urban stores have their store purchases delivered to their homes later the same day. The service will be available in nearly 60 stores this month in Boston, Chicago, New York City, San Francisco and Washington, D.C. And next month it plans to roll out Target Restock, a program that allows shoppers to choose from more than 10,000 household products and then have their purchase delivered to them from a Target store by the next day, to more than two dozen markets.