Amazon may be wooing brands like Nike, but that doesn’t mean the leading online retailer won’t compete with them.
Amazon’s new Peak Velocity line of premium men’s activewear includes the kind of fleece pants also available from companies like Nike Inc. and Under Armour Inc. Nike began for the first time selling certain products on Amazon.com in June, after Amazon agreed to limit sales of some Nike products by marketplace cellars.
Peak Velocity is one of three new Amazon private-label brands. The other two are the Goodsport line of lower-priced men’s and women’s performance apparel and Rebel Canyon men’s and women’s athleisure wear, including sweatpants, hoodies, shorts and T-shirts.
Here is the current list of Amazon’s private-label brands: