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Under Armour says it expects direct-to-consumer, footwear and international sales to be the main growth drivers of its business in 2017. Direct-to-consumer includes e-commerce sales and revenues of its 241 factory outlets and branded retail stores. Its Connected Fitness platform will help the company sell more clothing, the company says. Almost 200 million consumers make up Under Armour’s Connected Fitness community, which includes buyers of its health-tracking wearable devices and its four fitness apps: Under Armour’s fitness recording app Record, personal training app Endomondo, weight loss coaching app MyFitnessPal and exercise tracking app MapMyFitness.
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Our Under Armour Coverage
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