Companies / Under Armour

Rank in U.S.
Performance Score:
69 out of 100

Under Armour says it expects direct-to-consumer, footwear and international sales to be the main growth drivers of its business in 2017. Direct-to-consumer includes e-commerce sales and revenues of its 241 factory outlets and branded retail stores. Its Connected Fitness platform will help the company sell more clothing, the company says. Almost 200 million consumers make up Under Armour’s Connected Fitness community, which includes buyers of its health-tracking wearable devices and its four fitness apps: Under Armour’s fitness recording app Record, personal training app Endomondo, weight loss coaching app MyFitnessPal and exercise tracking app MapMyFitness.


1020 Hull St., 3rd Floor, Baltimore MD 21230

Parent Company

Under Armour Inc.

Merchant Type

Consumer Brand Manufacturer

Merchandise Category


Year Launched: 2001

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