Ramy Badie, the CEO of online T-shirt retailer TeeTurtle, attributes the company’s success—$2.4 million in sales in its second year—to its focus on the two sides of personalization. The first side, Badie says, is a focus on using customer data and algorithms to automatically personalize marketing communication and home page suggestions for each customer. The other side is the human element. “We try to make the customers feel like they individually matter,” Badie says. TeeTurtle does this with personal attention. For example, after a customer makes her first purchase, TeeTurtle sends her an e-mail with a link to download TeeTurtle computer screen wallpapers—a “thank-you gift” from TeeTurtle. If she replies to that e-mail, the message goes directly to Badie. And he’ll respond.

To Order the Entire December 2014 Hot 100 Issue: Click Here

To View a Sample Profile Page: Click Here