New York, N.Y., June 21, 2011 — Experian Marketing Services today announced an expanded relationship with Adobe to provide two-way dashboard views of the data captured by Experian Hitwise and that of Adobe SiteCatalyst, powered by Omniture. The dashboards allow clients of both services to understand how internal site trends, seen through Adobe SiteCatalyst, compare with consumer behavior on competitive Websites, delivered through Experian Hitwise.

Clients can now plan more efficiently using side-by-side comparisons of internal and external visitor metrics and marry campaign and channel analytics with upstream, downstream and custom traffic sets. This full view helps marketers better understand and react more quickly to market threats and opportunities.

“The Adobe Online Marketing Suite platform enables us to bring together the largest data set of online consumer insights and competitive intelligence with the leading platform for understanding site performance and is a leap forward in delivering greater flexibility and applicability of that data,” said Simon Bradstock, general manager of Experian Hitwise. “Marketers need the right data, in the right place, at the right time, in order to improve execution.”

“Experian is a market leader and a valued partner, and our mutual clients win when we join forces,” said Mark Dillon, vice president, global channel sales, Omniture Business Unit, Adobe.