Portland, OR — August 4, 2010 –Webtrends today released a major upgrade to its Analytics product line: Analytics 9 On Premises. This upgrade, available immediately, brings the openness, power and elegance of Analytics 9 On Demand to the On Premises product offering. Unlike Analytics 9 On Demand, which is a SaaS offering, On Premises is software that clients host themselves.

New Capabilities Now in Webtrends Analytics 9 On Premises:

• Facebook and Mobile Analytics provide the ability to measure activity on these channels.
• Self-service APIs to connect data across all digital channels.
• Real-time data for up-to-the-minute insight and context.
• New intuitive user interface to quickly uncover customer trends and opportunities.
• More powerful, customizable analytics engine for data collection, analysis and rendering.

More Organizations Want to Measure Past the Website

“More brand interactions happen away from our customers’ sites every day: Facebook, mobile apps and social media,” said Alex Yoder, Webtrends CEO. “Organizations need to see across all those channels to understand the big picture. Analytics 9 On Premises helps organizations create more relevant interactions with their customers, all while keeping that customer data on their own IT systems.”

• Coke and Unilever shifted spending from microsites to Facebook. Pepsi ditched its $20 million Super Bowl ad spend for social media. (New Media Aga, 2010)
• Mobile marketing investments are slated to triple in the next five years. (Forrester, 2009)
• $705M will be spent on health care mobile applications in 2010, with a 4.5% CAGR. (Compass Intelligence, 2010)
• Mobile banking will double to 400M users by 2013. (Juniper, 2010)

Looking Across Online and Offline Channels

Webtrends self-service APIs and support for open industry standards make it possible to integrate online and offline customer intelligence from all digital channels: from web to mobile to Facebook and much more.

Real-Time Insight for the People Who Need It

Webtrends offers the most intuitive, least complicated analytics experience through the Insight interface. The modern interface lets you quickly uncover trends and easily explore your data. And new tools make it faster than ever before to share real-time insight and analysis with the people in your organization who need it.

Measure What Matters to You

Webtrends captures all of your data — no data sampling — and allows you to correlate any number of dimensions and measures to answer complex questions. For more information about Webtrends Analytics, please visit http://www.webtrends.com/Products/Analytics/Software.aspx Customers, analysts and media are invited to a free webinar, Aug. 12, 2010 at 11 a.m. PDT. To register, please visit: http://understanding.webtrends.com/forms/OnPremisesWhatsNewWebinar

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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