Topic / Personalization

Personalization : Retailers use personalization to customize a shopping experience for the consumer.

The Latest in Personalization

3 ways to leverage CRM data to boost retail sales

Flooding consumers’ inboxes with emails has led to falling open rates. Brands must change their CRM marketing efforts and the way they speak to each consumer. The greatest challenge lies in understanding when they should, what they should, and how they should talk to each customer.