In a pandemic-fueled year, digital sales for November-December rose at more than triple the year-over-year rate for the 2019 season. More than $1 in $4 spent on retail purchases for the period came from online orders—an astounding jump in digital penetration.
It is promising that retailers rose to the occasion to accommodate current circumstances, endearing shoppers to new ways to do business under these trying times, writes Lauren Freedman, senior consumer insights analyst, Digital Commerce 360.
Interior Define revamped its omnichannel strategy when the coronavirus pandemic swept the U.S. Instead of opening physical stores, the brand continues to grow a geography’s sales if it hires design specialists that are local to that city, Interior Define CEO Antonio Nieves says.