The B2B and B2C merchant of fabric, wallpaper and home décor doubled its factory and fulfillment space, imported triple the amount of fabric supplies from Asia and cold called everyone at its building’s natural gas supplier to get more energy into its building.
After receiving requests every day, Zappos is piloting a program that allows shoppers to buy shoes of two different sizes or just a single shoe. The retailer hopes in the long-term, shoe brands will sell single shoes to Zappos wholesale.
Azazie, one of the fastest-growing online apparel merchants, made several changes since the pandemic swept the U.S. Chief marketing officer Ranu Coleman chats with Digital Commerce 360 on merchandising updates, customer acquisition and growth.
The redesigned SilverOak.com surrounds its premium wines with rich photos of its California vineyards and stories of how its wine is made. It also plays up Silver Oaks Cellars’ investment in sustainable agriculture, while using a mix of traditional and contemporary typefaces to highlight the winery’s focus on both taste and high-tech.